Stephen first considers the external organisational environment, including key elements such as customers, competitors and suppliers - before going on to discuss the internal organisational environment.  He ends by using Nokia as an example of a company at which Production and Marketing have worked together to provide variety and choice to the consumer. (Brassington and Pettitt: pp.24-6)

The external and internal environment

Principles of Marketing; and Essentials of Marketing podcasts have been recorded by Stephen Humphrey . These podcasts accompany the textbooks Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt, which are published by Pearson Education.

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This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.133-7)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.90-4)

Family Groups and Conclusion

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.131-3)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.89-90)

Reference Groups

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.125-31)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.86-9)

Influences on Decisions - Groups

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.117-25)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.79-86)

Influences on Decisions - Psychological

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.112-5)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.76-8)

The external and internal environment

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