This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.131-3)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.89-90)

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.131-3) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.89-90)

Reference Groups

Principles of Marketing; and Essentials of Marketing podcasts have been recorded by Stephen Humphrey . These podcasts accompany the textbooks Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt, which are published by Pearson Education.

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Reference Groups

Reference Groups