Ecosystem Aces

If you’re considering a reseller/channel partner program, this is the episode for you. Marc Palombo joins host Chip Rodgers to discuss channel partnerships. Marc has worked with channels for over 25 years. Now, he’s the Reseller Program Manager at AvidXchange, a payment solution that's now working with over 540,000 B2B suppliers, which, according to Marc, makes it the largest B2B supplier network. What we talked about: Finding the best mix of direct selling vs. resellers can be a challenge Revenue share agreements Cost plus wholesale model Why there’s more creatively allowed inside of wholesale models There’s a control tradeoff when you engage with channel alliances You need executive buy-in from your alliance Actively seeking out alliances where your solution is an easy add-on   To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about alliances, he can be reached by: Email: [email protected] Twitter: @chiprodgers LinkedIn: linkedin.com/in/chiprodgers

It used to be all about vendors, but not anymore. Now it’s about collaboration between vendors and partners, with partners taking on new roles every day. On this episode, I got to interview Gina Batali-Brooks, president of Is Inspired. What we talked about: New channel technology promoting process orchestration 2 ways Gina measures success Why simpfliciation is a competitive advantage Gina’s 3 best practices for promoting channel relationships To hear this episode and many more like it, subscribe to Alliance Aces here.

When you’re delivering value together, you need to keep things focused on the customer. But before you can do that, you have to build alliance trust. On this episode, I interview Todd Dalton, Strategic Cloud Alliance Manager at Equinix, at Microsoft Inspire in Las Vegas. What we talked about: The eighth layer of the seven-layer OSI model — politics 3 ways to manage the complexities of alliance Promoting simplicity in your communication Why personal relationships and building trust accelerate everything To hear this episode and many more like it, you can subscribe to Alliances Aces here.

It’s not a one-stop shop anymore. If you’re not leveraging your whole ecosystem, you’re not fulfilling your potential. On this episode of Alliance Aces, I interview Carrie White, Director of Enterprise Partner Sales at Xactly Corporation, about leveraging alliances. What we talked about: The Power of Three (her three-pronged approach to working with vendors) Being industry agnostic and industry specific at the same time Xactly Exchanges Her three techniques for strategic organization, including being a bulldozer Focusing on what’s in it for alliances This Alliances Aces podcast features Carrie White of Xactly. To hear this episode and many more like it, you can subscribe to Alliances Aces here.

Marketing is built on alliances — internally with every single part of the company and externally, both upstream and downstream.  The great thing about marketing is being in charge of what happens at the very beginning of that funnel and that engagement, but at the same time being a partner with every single subset of the business.  On this podcast episode (recorded live at Microsoft Inspire in Las Vegas), I interview Angela Jajko, Microsoft Partner Alliance Lead, and Rachel Beckler, Director of Marketing — both at Taos, a Microsoft MSP partner. What we talked about: How their marketing roles at Taos fit within the alliance ecosystem The mixture of internal/external alliances that marketing supports Ways to become a better alliance, including certifications The future of alliances at Taos Subscribe to the Alliance Aces Podcast here or on your favorite podcast platform

Alliances are key to our success. Most people think of partners as external, but the partnership between strategic alliances and sales is essential. My two guests on this episode about internal and external partnerships are Sanjeev Mittal, General Manager and Business Head of Data Analytics and AI, and Rajat Sinha, Senior Director of Strategic Alliances and Partnerships for Data Analytics and AI — both at Wipro Lmtd. What we talked about: How to make client-focused alliances by putting the client as your focus Alliance and partnering activities Integrating partner planning into annual planning How to build collaboration between strategic alliance and sales The great foundation of trust between Rajat’s and Sanjeev’s teams Subscribe to Alliance Aces at Apple Podcasts or in your favorite podcast platform

Last month at Microsoft Inspire we had the chance to chat with Bailey Cahill. She leads Global Cloud Alliances at Ensono, “the largest Microsoft partner you’ve probably never heard of.”  She came on this episode of the Alliance Aces podcast to talk about what it’s like to work with Microsoft and to share her tips for successfully managing that alliance. Here’s what we talked about: Staying organized Being flexible Using your partner development team Sharing info with your internal teams And staying passionate about your partners Resources we talked about: Ensono Bailey’s LinkedIn

Some companies are trying to figure out who can help them. When what they should be doing is trying to figure out how they can help others. I was excited to talk to Jay Vigeland, the Global Microsoft Alliance Lead for Sprinklr, live at Microsoft Inspire in Las Vegas, where we got to discuss empathy. What we talked about: Learning about others takes empathy Being human-to-human means showing up Personal connection is built on consideration McDonald’s All Day Breakfast and Sprinklr This post is based on an Alliance Aces podcast with Jay Vigeland.

Where can you take your startup from 18 employees to over 150 in just three years? (Not to mention nine offices in seven countries.) The startup nation: Israel, of course. On today’s episode of Alliance Aces, I’m joined by Shirley Ashkenazi, Director of Strategic Alliances and Business Development at Kryon, an innovative RPA (robotic process automation) company. We talked about how strategic alliances are everything to startups. “Very quickly we understood that in order to grow, we had to have a very strong alliance team from a skill perspective and from management commitment,” Shirley explained.

No one goes to market alone. It takes partners to deliver results.  Finding the right partner can be a challenge. However, when this is intentionally built into your business model it allows your company to work collaboratively and make the most of your resources. Jan Twombly is the President of the Rhythm of Business. She works in partnering with organizations as a strategic alliance consultant, educator, and researcher. Her work with tech companies primarily involves the facilitation of creating smart partnering alliances on their behalf. ROB has been enhancing their newest program called, partner readiness. In order to be considered ready, partnering has to be embedded in every aspect of the business from strategy, operations, mindset, and execution.