the Pitch

Eddie de Guia Founder and CEO of EQL Finance (Techstars '21): Improving people financial health and time wealth | How a 300$ debt becomes a 1200$ one | Getting paid for your financial data | 28k customers on the waiting list with less than 3$ CAC

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Eddie de Guia, CEO of EQL Finance, created a financial wellness platform to help working-class families improve their finances. He was inspired by his parents' struggles as immigrants. The platform allows customers to connect their bank accounts and receive upfront cash rewards for their data. EQL Finance also provides financial insights and discounts on products and services. Eddie's vision is to provide affordable capital and job resources.


  • Welcome to the show! I’m so so happy to have you on, to kick us off would like to tell me what was aha moment when you realized you had to build EQL?
  • What’s the problem you are trying to solve? Why now (Demographic, consumer behaviour, regulatory change)?
  • What’s your solution? How would you describe your product? 
  • How will it look in the next few years? 
  • Is it difficult to adapt to global regulations?
  • Who is your target customer? 
  • How many users do you have already? How did you acquire them?
  • What’s your go to market strategy?
  • What’s your business model?
  • How big is the market and how fast is growing? How do you size the market?
  • How do you measure traction? What number proves you are on the right track?
  • Who are your main competitors? And how do you think you can build a long lasting competitive advantage?
  • How is your team? What makes your team perfect for the job?
  • What are the major risks you see ahead?
  • Have you already raised? Are you looking to raise soon?


EQL finance: https://www.eqlfinance.com/

My LinkedIn: https://www.linkedin.com/in/albertogaragnani/



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the PitchBy Alberto Garagnani