In this interview, host Kieran Devlin sits down with Will Morey, Managing Director of Channel at Gamma, to explore the thinking behind Gamma Edge — a comprehensive new partner initiative designed to give resellers a competitive edge in today’s challenging market.

With macroeconomic pressures, increased focus on voice security, and the growing demand for AI-powered solutions, Gamma Edge responds with a strategy rooted in listening, alignment, and tailored support. Whether you're a partner looking to scale, attract investment, or strengthen profitability, this is a must-watch conversation on the future of channel enablement.

Gamma's new partner programme — Edge — is more than just a set of perks. It's a business growth engine. In this candid interview, Will Morey walks us through how Gamma is responding to real-world partner feedback to deliver meaningful support, practical incentives, and long-term alignment. Key takeaways include:

• Partner Pulse: A co-planned growth journey, backed by data-driven insights tailored to each reseller’s business goals.
• Velocity Rebates: A generous, growth-linked rebate scheme that rewards cross-portfolio engagement and reinvests directly in partner businesses.
• Gamma Elements: A flexible toolkit of UCaaS, mobile, connectivity, cybersecurity, and IoT services, designed to suit each customer and partner use case.
• Boosts & MyGreat: Inclusive UCaaS call minutes, aggressive connectivity pricing, and a hands-on migration program that takes the operational headache off partners' plates.

Morey makes one thing clear: this isn’t about pushing product — it’s about empowering partners to realise their ambitions, with Gamma playing a trusted, enabling role every step of the way.