Join us on this exciting episode of "Educate & Elevate: The HRA Business Podcast" as host John Jaramillo, President of the Hispanic Restaurant Association, sits down with Bernardo Alatorre, the head brewer at the MSU School of Hospitality. Bernardo shares the fascinating journey that led him from Mexico City to becoming one of the most respected figures in the brewing industry, having worked with giants like Miller Coors and Modelo.
In this episode, Bernardo and John delve into the creation of the newest addition to the Hispanic Restaurant Association's offerings: Vertigo Beer USA. Listen as Bernardo discusses his rich family history with brewing and the technical process behind crafting this unique beer that embodies the Colorado lifestyle. You'll hear about the collaboration between students, the use of local ingredients, and the innovative brewing techniques that make Vertigo Beer USA stand out.
The conversation also explores the transformative power of education in the brewing industry and how the MSU School of Hospitality is shaping the next generation of brewers. Discover how this collaboration reflects the podcast's theme of educating and elevating communities, and enjoy insights into beer with a purpose that supports the Hispanic Restaurant Association's programs.
Don't miss this engaging and informative episode, and learn more about how beer brings people together for a greater cause.
Visit our website at https://hranational.org for more information and to subscribe to future episodes.
Timestamps:
0:00:00 Introduction
0:00:38 Bernardo's Background
0:01:06 Childhood and Family Influence
0:04:19 Family Ties to Modelo Brewery
0:07:02 Early Career Decisions
0:10:16 Education and Career Trajectory
0:15:51 Transition to MSU School of Hospitality
0:22:09 Development of Vertigo Beer USA
0:25:44 Simplification of Beer Recipe
0:29:31 Locally Sourced Ingredients
0:32:31 Fermentation and Beer Profile
0:36:36 Final Taste Profile
0:39:39 Vision for the Beer
0:43:08 Brewery Operations and Education Program
0:46:59 Conclusion and Thanks