In this episode of the Claim to Fame podcast, hosts welcome Ronda Buhrmaster from VGM to discuss her 13-year journey in the DME industry. Ronda elaborates on her role as Senior Director of Payer Relations and the extensive support VGM offers to its members. She shares anecdotes about transitioning from working as a respiratory therapist in trauma hospitals to specializing in payer relations. Highlighting the importance of education in the DME space, Ronda talks about making complex policy updates understandable for suppliers and the role of technology in simplifying processes. She also emphasizes knowing payer contracts, the potential of retail in DME, and addresses misconceptions suppliers might have about payers. Ronda's insights on the evolving role of AI in the industry, travel experiences, and her personal healthcare journey provide a comprehensive look into the challenges and rewards of the DME sector.