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1:07 Reminders

2:35 SEO is no barriers to entry

5:18 EEAT

5:44 This website from Google says EEAT is NOT a ranking factor

https://developers.google.com/search/docs/fundamentals/seo-starter-guide

6:06 Content is King

6:45 What I think "content is king" originally meant

9:08 Good quality content probably gets you better quality backlinks which can help you rank higher

9:31 Dwell time

9:56 Low dwell time on a high quality website

10:23 High dwell time on a low quality website

11:55 Dwell time is not a ranking factor