Effective Marketing

Having spoken to two marketing service providers I was interested to speak to a Business Owner, that's client in marketing agency terms, and get a different perspective on marketing.

Jim's story is interesting because he has been in business for more then twenty years and has jumped on all of the marketing opportunities that have come up in that time, PPC, SEO, Email, Social Media, Pixel, Chat - all of it with varying degrees of success.

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This is the third in our WTF Marketing series where we are cutting through the marketing BS to support businesses to be more successful.

In this episode Martin Henley of The Effective Marketing Company answers the questions: What exactly is a lead? How do we define leads?  Who needs leads? How do people feel about leads? How do you get leads? and what do you do with leads?

If you like it you can subscribe on the Effective Marketing Blog to get notifications in your inbox, you will find that at www.effectivemarketingcompany.co.uk

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In this the second of our Talk Marketing I was blessed to chat with Jeremy Spiller.

This is the start of the transcript, you will find the entire transcript here: http://ow.ly/D1yq50DOBHc

Jeremy has been working on the internet since before it found its way into the majority of our homes, has worked with clients including Microsoft and IBM and has taught Digital Marketing all over the world.

We hope you take some value from this, if you like it you can subscribe on the Effective Marketing Blog to get notifications in your email inbox, you will find that at www.effectivemarketingcompany.co.uk

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What is marketing? is the second in our WTF Marketing series where we  are cutting through the marketing BS to give marketing meaning and to  support businesses like yours to be more successful.  If you are looking for a definition of marketing you are in the right  place. In this episode Martin Henley of The Effective Marketing Company  answers the questions: What is Marketing? Why are marketing definitions  so bad? What is marketing actually about? How do we define marketing? Do  you need marketing? How do you do marketing and what should you expect  in return from your marketing investments?  We hope this is a useful marketing definition, we have researched a  number of marketing definitions to put this together for you. We have  produced this series to present marketing explained in simple terms, as  we cut through the marketing jargon we will be covering the principles  of marketing and giving you marketing tips to support you to implement  effective marketing in your business for yourself.  If you like it you can subscribe on the Effective Marketing Blog, you  will find that at www.effectivemarketingcompany.co.uk  You can support this channel by checking out our YouTube channel: https://www.youtube.com/channel/UCL5KpTL0o466PBq0uxScLAA

This is the first in a series of interviews with the most interesting  people that I have encountered whilst running my marketing agency over  the last 15 years.  This is the start of the transcript, you will find the entire transcript  here: http://ow.ly/lu5M50DOBFk  This discussion with Ed Carr, who has been involved in running marketing  agencies since the 1970's, focussed on the challenges that clients face  when engaging a marketing agency and how to overcome them.  We also discussed the challenges that marketing agency owners face in  retaining customers.  You can subscribe on the Effective marketing Blog to get these updates  in your inbox - www.effectivemarketingcompany.co.uk

This is the first in our WTF Marketing Jargon Busting series where we are cutting through the marketing BS to support businesses to be more successful.  In this episode Martin Henley of The Effective Marketing Company answers the questions What is Marketing Jargon and is it marketing jargon that is stopping you from being successful? What is the problem with marketing jargon? Are we really in a WTF situation? What is jargon? Is there a problem with jargon? Why do marketers use so much jargon? and what should you be saying if you want to be a happy successful marketer?  If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

Effective Marketing Podcast Intro