Video marketing is one of the most effective ways to connect with audiences in today's digital world. It enables companies to connect with viewers through powerful storytelling. In this episode of OUTdrive, Cliff visits with T.J. Kilian about effective video marketing.

T.J. is the founder, president and executive producer of KJO Media, a full service video production company. T.J. discovered his passion for visual storytelling in high school, when he was moved by the journalism coverage of the Gulf War. He earned a bachelor of science degree in broadcast journalism from the University of Kansas and gained experience in several industries before pursuing his passion and starting his own company. Today, he leads the KJO Media team to help clients tell their best stories through video.

Tune in as Cliff and T.J. discuss components of effective video marketing and how you can connect with audiences through visual storytelling. They also discuss industry trends, the prominence of video in marketing and everyday life and share some tips for running a successful business along the way. Check it out!

What you'll learn:

• Effective video marketing strategies and how you can reach audiences through visual storytelling
• The role video plays in everyday life and how it has become an integral component of marketing
• Trends in video marketing, including new ways to leverage it, changes in equipment and motion graphics
• Components of a great video and how your team can strategically incorporate the elements to create engaging videos
• How T.J. discovered his passion for visual storytelling and pursued a career in the industry
• More about reaching audiences in rural America through captivating visuals
• Tips from T.J. on founding and successfully operating your own business
• Life lessons and rewarding experiences that T.J. learned from growing up in rural America