I had the privilege to interview Ace The Gram to discuss Lead Generation for Instagram.

Here is an overview of our discussion:

Generate Leads on Instagram Step #1 - Optimize Your Profile - (6:30 mins)

        1. Optimize that bold lettering under

        2. Consistent picture across all platforms

        3. Feed posts and stories - ALWAYS ADD VALUE - instant snapshot into what you offer - Does your content speak a 1000 words, as to what you offer. 

        4. Value comes in many forms - i

            1. Content has two tiers - Attract & Sell

            2. “People are only interested in what you can do for them”

            3. Jab - Jab - Jab - Right Hook

Generate Leads on Instagram Step #2 - Value First Content ( 11:30)

        1. Value can come in various forms 

            - If you’re a designer aesthetic is your value. If your providing value through humor. Education in the form of value. Value comes in lots of different forms.

Generate Leads on Instagram Step #3 - What do your customers really want? (14 mins)

        1. How discover pain points with their audience 

            - Listen to your customer - search hashtags and study your audience. - Directly ask your audience.

            -Check out the Answerthepublic.com & Quora.com (free app)

Generate Leads on Instagram Step #4 - “Dangle a Juicy Carrot” - 16:40

        1. Incentives people with something they really want so they can then  to give you their information and turn into a lead.

        2. Do a free SurveyMonkey.com survey to get feedback from your niche

        3. Check your Analytics!!

Generate Leads on Instagram Step #5 - Make it as easy as possible for people to claim your offer (21:13)

        1. Ask for At Most 2 pieces of information. Statistics show the least about of “ask” in the opt-in, get the most conversion.

Generate Leads on Instagram BONUS - Now Go Hustle For Your IG to BE SEEN (24:02 mins)

    1. Search Hashtags and connect with your target audience

    2. Collaborations

    3. Influence Marketing

    4. Giveaways

 

Connect with Ace The Gram on IG

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