The latest media study found that 61% of shoppers agreed that omni-channel marketing is more effective in influencing their purchase decision than single-channel marketing*. Find out how your brand can benefit from the latest insights into shopping behaviours of Singapore consumers, their choice of e-Retailers, the role of omnichannel marketing in driving purchase decisions and the types of advertisements that appeal to them.

*Survey was conducted online from 28 November to 12 December 2022 by MRC, with 1,000 Singaporeans and Permanent Residents online shoppers aged 18-65 years old, with participants proportionally represented by age, gender and race.

Speakers

Julius Ng, General Manager, Media Research Consultants

Raj Parekh, Head, Digital Sales, Mediacorp

Yang Zheng Han, Asst Lead, Commercial Planning and Strategic Solutions, Mediacorp

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