Executive Insights by Mediacorp

Executive Insights by Mediacorp

By MediacorpBusiness
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Executive Insights by Mediacorp episodes

  • Unlock campaign performance with AI

    Discover how AI and leading data platforms are reshaping campaign measurement and performance. Learn how brands and marketers are using intelligent tools to optimise social, video, and omnichannel strategies – turning data into impact across the full customer journey.

    Speakers
    Justin Keh, Director, Channel Partnerships (APAC), Mastercard
    Lyn Lim, Head of Commercial Growth, Kantar Consulting
    Carey Loh, Client President, WPP Media

    Host 
    Tim Xu, Lead, AI Products & Solutions, Mediacorp

    See omnystudio.com/listener for privacy information.

    48 min
  • Marketing through uncertainty: agile strategies with data-driven precision

    Trade tariffs, disrupted supply chains, and economic instability are rewriting the marketing playbook. Join us to explore how brands can remain agile, optimise media spend, and adapt campaign strategies in real-time. Discover how to turn market volatility into opportunity using data-driven insights, dynamic content strategies, and smart resource allocation.

    Speakers
    Ian Loon, CEO (Media & Digital, Singapore) and Chief Transformation Officer (Southeast Asia), Publicis Groupe
    Debra Soon, Group Head of Brand, Communications, Marketing & Experience, Singlife
    Paul Soon, CEO, MullenLowe Singapore and China
    Jacqui Lim, Chief Commercial Officer, Mediacorp

    See omnystudio.com/listener for privacy information.

    58 min
  • Ride the live commerce boom

    Social commerce GMV for South-east Asia is expected to reach US$85 billion by 2027. Discover how live commerce reshapes online shopping, its impact on consumer behaviour, and why this trend has become a must-have for consumer brands. Learn actionable strategies to blend live streaming, entertainment and interactive shopping for audience engagement and sales conversion.

    Speakers
    Emmeline Tjong, Regional YouTube Shopping Partnerships Lead 
    Amanda Poh, Lead, Affiliate Marketing, Shopee
    Chan Reshel, Founder of Taitaigram

    Host
    Sonal Mathur, VP, Partnerships & New Business, Mediacorp

    See omnystudio.com/listener for privacy information.

    1 hr
  • Winning the Gen Z: Marketing strategies for today's young consumers

    Understanding the preferences and behaviours of today's young consumers is crucial for brands looking to stay relevant and drive growth. Discover key trends, insights and strategies to effectively engage this tech-savvy generation.  

    Speakers
    Slyvia Koh, Business Development Director, Hepmil
    Mimi Lu, Head of Strategy, Media, dentsu APAC
    Jonathan Seto, Head, Commercial Engaggement, Mediacorp

    See omnystudio.com/listener for privacy information.

    56 min
  • How creator marketing shapes consumer behaviour

    The creator economy has transformed brand-consumer connections. Discover how creators drive engagement, trust, and conversions through authentic and relevant content. Gain practical tips on how brands can collaborate effectively with creators for long-term success.

    Speakers
    Elizabeth Boon, Content Creator
    Mariel Wong, Content Planning Director, GroupM
    Diogo Martins, Lead, Bloomr.SG, Mediacorp

    See omnystudio.com/listener for privacy information.

    57 min
  • Harnessing AI, community, and authenticity to unlock influence

    Our latest survey on influencer marketing in Singapore reveals what drives trust, engagement and conversions today. Consumers are gravitating toward micro-communities, seeking deeper connections and authenticity, while AI and data-driven discovery are reshaping how people find content, influencers, and brands. Gain actionable insights on how to harness AI, data, and community-driven social strategies.

    Speakers
    Alex Erasmus, Marketing Strategy Consultant
    Evangeline Leong, CEO & Founder, Kobe Global Technologies
    Chris Fun, Lead, SocialHub, Mediacorp

    See omnystudio.com/listener for privacy information.

    58 min
  • The sound of success: Podcast strategies for brand growth

    Podcast advertising is one of the fastest-growing ways to connect with highly engaged, niche audiences. Take advantage of the latest trends and best practices to elevate your brand presence, build trust, and drive growth through compelling ads, campaign optimisation, and a host of clever strategies you need to know.

     

    Speakers

    Terence Chia, Co-creator, Yah Lah BUT

    Haresh Tilani, Co-creator, Yah Lah BUT

    Kym Treasure, Founder & CEO, Audacia Audio

    Lacey Ewin, VP, Digital Commercial Strategy & Solutions, Mediacorp

    See omnystudio.com/listener for privacy information.

    54 min
  • Marketing trends you need to know

    Dive into emerging trends, technologies and shifts in the fast-evolving marketing landscape. From AI-generated content and data-driven hyper personalisation to social-first strategies, gain insights essential to empower your marketing efforts and stay ahead of the curve.

    Speakers
    Munas van Boonstra, Managing Director, Southeast Asia, Monks 
    Eric Paul Van Schaik, Regional Strategy Director (SEA), OMD
    Tay Guan Hin, APAC Regional Director, The One Club for Creativity

    Host
    Dasheng Toh, Head, Commercial Planning and Industry Solutions, Mediacorp

     

    See omnystudio.com/listener for privacy information.

    55 min
  • Women in Business: Prioritising Well-Being for Enhanced Performance

    We endeavour to live better, work smarter to achieve a healthy work-life balance. Discover the vital connection between mental, physical and emotion health and workplace productivity. From stress management techniques to self-care practices, discover how investing in well-being can lead to improved focus, creativity, and overall performance.

    Speakers
    Rebecca Lim, Founder, Bec2Basics 
    Abbey Tan, Founder, ABY Jewellery 
    Alicia Thong, COO, AKA Asia 

    Host
    Jean Danker, Mediacorp Personality

    See omnystudio.com/listener for privacy information.

    56 min
  • Women in Business: Mid-Career Metamorphosis

    As women juggle multiple roles and responsibilities, different life stages bring its own unique set of challenges and opportunities. From navigating mid-career transitions to fostering personal growth and achieving professional development, our expert speakers will provide practical insights and strategies to empower you in your career and personal life. 

    Speakers
    Melissa Schmidiger, Founder and CEO, Bravo Darlings 
    Michelle Tan, CEO, Hepmil Singapore
    Jacqui Lim, CCO, Mediacorp

    Host:
    Jean Danker, Mediacorp Personality

    See omnystudio.com/listener for privacy information.

    58 min

About Executive Insights by Mediacorp

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Executive Insights are designed to help you learn more about the best practices in the marketing landscape so that your brand can better engage your desired audience.