Executive Insights by Mediacorp

Winning the Gen Z: Marketing strategies for today's young consumers


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Understanding the preferences and behaviours of today's young consumers is crucial for brands looking to stay relevant and drive growth. Discover key trends, insights and strategies to effectively engage this tech-savvy generation.  

Speakers
Slyvia Koh, Business Development Director, Hepmil
Mimi Lu, Head of Strategy, Media, dentsu APAC
Jonathan Seto, Head, Commercial Engaggement, Mediacorp

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Executive Insights by MediacorpBy Mediacorp