Executive Insights by Mediacorp

Executive Insights by Mediacorp

By MediacorpBusiness
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Executive Insights by Mediacorp episodes

  • Women in Business: Fostering Inclusion

    Despite comprising nearly half of the global population, women are underrepresented in critical fields such as STEM, politics and corporate leadership. Delve into the importance of diversity and discover actionable steps to cultivate inclusivity – inspiring change that empowers women to pursue their aspirations. 

    Speakers 
    Dylan Choong, Head of People, AMEA, Opella (Consumer Healthcare Unit of Sanofi)
    Shoon Lim, Global Head, DEI Capability, Russell Reynolds Associates
    Dr Ming Tan, Founder Executive Director of Tech for Good Institute, also Council Member of Council for Board of Diversity

    Host 
    Jean Danker, Mediacorp Personality

    See omnystudio.com/listener for privacy information.

    54 min
  • How to overcome the challenges of Scalability

    Business growth requires brands to leverage new opportunities in the marketplace – technology, audiences and talent. However, scaling a business in a sustainable manner calls for knowledge, experience, and necessary skills to navigate challenges well. Hear from our panel of industry veterans on how to organise business processes to ensure your brand is poised for expansion and handle any economic conditions strategically to build long-term profitability and success.

    Speakers
    Vanessa Ho, Co-Founder, Fintech Nation Fund
    Marco Iannitto, Founder, TechDel Consulting
    Ricky Kapur, Head of Asia Pacific, Zoom

    Host
    Sonal Mathur, VP, Partnerships and New Business, Mediacorp

    See omnystudio.com/listener for privacy information.

    59 min
  • Sustainability marketing: are marketers getting it all wrong?

    Sustainability has become a ubiquitous buzzword in marketing today, but sustainability messaging alone does not guarantee brand success. Join us as we delve into the opportunities and pitfalls – learn how you can engage audiences in an authentic way and gain actionable insights on effective marketing practices.

     

    Speakers

    Samir Dixit, Global Head, Acorn Management Consulting

    Suzy Goulding, Head of Sustainability, APMEA, MSL / Publicis Groupe and Asia Lead, Salterbaxter

    Dr. Lee Hui Mien, Head of Environmental Sustainability, Singtel

     

    Host

    Steven Chia, CNA Presenter

    See omnystudio.com/listener for privacy information.

    1 hr 1 min
  • The wonders of AI in marketing

    Discover how this transformative technology is revolutionising hyper-personalisation, content creation, and predictive analytics. Learn practical tips and key considerations for integrating Gen AI and Predictive AI into your marketing toolbox to elevate business outcomes. 

    Speakers
    Bharat Khatri, Chief Digital Officer, APAC, Omnicom Media Group
    Tim Xu, Lead, AI Products & Solutions, Mediacorp
    Mark Cheong, Strategic Partnerships and New Business, Mediacorp

    See omnystudio.com/listener for privacy information.

    55 min
  • Understand First Party vs Zero Party Data’s impact on marketing strategy

    Learn how to leverage these data types to drive audience engagement, personalisation and campaign effectiveness. Gain actionable insights to optimise your data-driven marketing efforts for better business results. 

     

    Speakers

    Laurenz Koehler, Managing Partner, Duxton Consulting

    Mahmood Kalantar, Partner, Tail Risk Analytics

    Gordon Ng, Lead, Audience Insights, Mediacorp

    See omnystudio.com/listener for privacy information.

    52 min
  • Deliver impact in your content marketing

    How can you capitalise content marketing to heighten brand visibility, engagement and conversions? Uncover expert insights to develop your content strategy for tangible results. Learn to utillise emerging trends and technology to create impactful storytelling that resonates with your target audience.


    Speakers

    Bryan Choo, CEO and Chief Content Officer, TSL Media Group

    Fera Rosihan-Robinson, Managing Director, The Goat Agency & GroupM Motion Entertainment

    Lacey Ewin, Lead, Digital Commercial Solutions, Mediacorp

    See omnystudio.com/listener for privacy information.

    55 min
  • Roadmap to the Metaverse: Strategies to deepen brand engagement

    Learn key insights and practical tips on leveraging this evolving platform to enhance your marketing strategy and heighten customer engagement.

    Speakers

    Kapil Chhabra, Founder, Silver Wings XR

    Nick Goh, Partner & Director, Training & Education, AAMS and CEO, Moon Labs Digital

    Sonal Mathur, VP, Partnerships and New Business, Mediacorp

    Host

    Mark Cheong, Manager, Partnerships and New Business, Mediacorp

    See omnystudio.com/listener for privacy information.

    54 min
  • The Future of Outdoor Advertising

    From ambient buys to now digital out-of-home, discover how digital billboards and interactive displays utilise data and analytics for precise brand targeting. Gain actionable insights to enhance your media marketing strategy in the evolving advertising landscape.

    Speakers

    Chloe Neo, CEO of Omnicon Media Group Singapore, Chair of Media and Measurement, and Chair of OOH Charter

    Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media

    Sabrina Tan, Head, Industry Solutions and Outdoor Media, Mediacorp

    Host

    Lacey Ewin, Lead, Digital Commercial Solutions, Mediacorp

    See omnystudio.com/listener for privacy information.

    56 min
  • Social Media trends to watch – 2024

    Capitalise on emerging trends in the evolving social media landscape to elevate your social media marketing strategies. From fresh insights on new platform features, latest content trends, performance benchmarking to the importance of influencers in shaping consumer behaviour in Singapore, we've got you covered.

    Speakers Kelvin Tan (Mayiduo), Co-founder, Double Up

    Christopher Fun, Lead, SocialHub

    Diogo Martins, Lead, Bloomr.SG Creators, Social & MCN

    See omnystudio.com/listener for privacy information.

    57 min
  • Optimising efficiency through health and wellness

    In today's fast-paced world, balancing career and well-being is more crucial than ever for working professionals. Uncover how to improve your physical and mental resilience through nutrition, medicine and fitness.


    SpeakersDr See Hui Ti, Senior Consultant, Medical Oncology, Parkway Cancer Centre

    Physician Eric Tan, TCM Expert, Eu Yan Sang Singapore

    Tyen Rasif, Celebrity Fitness Trainer


    Moderator Sonia Chew, Mediacorp Personality 

    See omnystudio.com/listener for privacy information.

    49 min

About Executive Insights by Mediacorp

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Executive Insights are designed to help you learn more about the best practices in the marketing landscape so that your brand can better engage your desired audience.