How can you capitalise content marketing to heighten brand visibility, engagement and conversions? Uncover expert insights to develop your content strategy for tangible results. Learn to utillise emerging trends and technology to create impactful storytelling that resonates with your target audience.

Speakers

Bryan Choo, CEO and Chief Content Officer, TSL Media Group

Fera Rosihan-Robinson, Managing Director, The Goat Agency & GroupM Motion Entertainment

Lacey Ewin, Lead, Digital Commercial Solutions, Mediacorp

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Learn key insights and practical tips on leveraging this evolving platform to enhance your marketing strategy and heighten customer engagement.

Speakers

Kapil Chhabra, Founder, Silver Wings XR

Nick Goh, Partner & Director, Training & Education, AAMS and CEO, Moon Labs Digital

Sonal Mathur, VP, Partnerships and New Business, Mediacorp

Host

Mark Cheong, Manager, Partnerships and New Business, Mediacorp

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From ambient buys to now digital out-of-home, discover how digital billboards and interactive displays utilise data and analytics for precise brand targeting. Gain actionable insights to enhance your media marketing strategy in the evolving advertising landscape.

Speakers

Chloe Neo, CEO of Omnicon Media Group Singapore, Chair of Media and Measurement, and Chair of OOH Charter

Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media

Sabrina Tan, Head, Industry Solutions and Outdoor Media, Mediacorp

Host

Lacey Ewin, Lead, Digital Commercial Solutions, Mediacorp

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Capitalise on emerging trends in the evolving social media landscape to elevate your social media marketing strategies. From fresh insights on new platform features, latest content trends, performance benchmarking to the importance of influencers in shaping consumer behaviour in Singapore, we've got you covered.

Speakers Kelvin Tan (Mayiduo), Co-founder, Double Up

Christopher Fun, Lead, SocialHub

Diogo Martins, Lead, Bloomr.SG Creators, Social & MCN

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In today's fast-paced world, balancing career and well-being is more crucial than ever for working professionals. Uncover how to improve your physical and mental resilience through nutrition, medicine and fitness.

SpeakersDr See Hui Ti, Senior Consultant, Medical Oncology, Parkway Cancer Centre

Physician Eric Tan, TCM Expert, Eu Yan Sang Singapore

Tyen Rasif, Celebrity Fitness Trainer

Moderator Sonia Chew, Mediacorp Personality 

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Youths make up 25% of the Singapore’s population and are fast becoming consumers driving the economy. How can brands develop effective ways to engage this fragmented audience by understanding their diverse passion points and media habits better? Benefit from research and content insights to engage this highly-distracted audience.

SpeakersMandy How, Managing Editor, Babelfish

Simone Lum, Head, Growth and Audio, Mediacorp

Yang Zheng Han, Asst Lead, Commercial Insights and Performance, Mediacorp

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Where you place your brand messages is only the starting point for your brand safety and suitability strategy. Benefit from insights of a global consumer study to discover how brand messages shape consumer perception, as well as how geography and demographics can affect your brand suitability.

Speakers

Christina Oh, Senior Sales Director, DoubleVerify

Bhavna Shewakramani, Solutions Partner, APAC, Publicis Groupe

Raj Parekh, Head, Digital Sales, Mediacorp

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AI has transformed the world of marketing and is expected to drive enormous changes. Discover how AI enhances customer relationships by generating automated decisions based on data analytics, observing audience behaviour and economic trends. Learn what are the best AI marketing tools to optimise your campaign performance.

Speakers

Laurent Thevenet, Head of Creative Technology, Publicis Groupe, APAC & MEA

Lacey Ewin, Lead, Digital Commercial Solutions, Mediacorp

Tim Xu, Lead, AI Products & Solutions, Mediacorp

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Influencer marketing has been on the rise in the last couple of years, and will continue to grow. Its combination of reach, credibility and authenticity allows brands to connect with audiences in a more personalised and authentic way. Find out why building a long-term influencer-brand partnership is cost-effective and important to your marketing campaign.

Speakers

Dylan Park, SVP, Head of Partnerships, Leferi Inc (South Korea)

Christopher Fun, Lead, SocialHub, Mediacorp

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The latest media study found that 61% of shoppers agreed that omni-channel marketing is more effective in influencing their purchase decision than single-channel marketing*. Find out how your brand can benefit from the latest insights into shopping behaviours of Singapore consumers, their choice of e-Retailers, the role of omnichannel marketing in driving purchase decisions and the types of advertisements that appeal to them.

*Survey was conducted online from 28 November to 12 December 2022 by MRC, with 1,000 Singaporeans and Permanent Residents online shoppers aged 18-65 years old, with participants proportionally represented by age, gender and race.

Speakers

Julius Ng, General Manager, Media Research Consultants

Raj Parekh, Head, Digital Sales, Mediacorp

Yang Zheng Han, Asst Lead, Commercial Planning and Strategic Solutions, Mediacorp

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