Executive Insights by Mediacorp

Understand First Party vs Zero Party Data’s impact on marketing strategy


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Learn how to leverage these data types to drive audience engagement, personalisation and campaign effectiveness. Gain actionable insights to optimise your data-driven marketing efforts for better business results. 

 

Speakers

Laurenz Koehler, Managing Partner, Duxton Consulting

Mahmood Kalantar, Partner, Tail Risk Analytics

Gordon Ng, Lead, Audience Insights, Mediacorp

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Executive Insights by MediacorpBy Mediacorp