Executive Insights by Mediacorp

Youths make up 25% of the Singapore’s population and are fast becoming consumers driving the economy. How can brands develop effective ways to engage this fragmented audience by understanding their diverse passion points and media habits better? Benefit from research and content insights to engage this highly-distracted audience.

SpeakersMandy How, Managing Editor, Babelfish

Simone Lum, Head, Growth and Audio, Mediacorp

Yang Zheng Han, Asst Lead, Commercial Insights and Performance, Mediacorp

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Where you place your brand messages is only the starting point for your brand safety and suitability strategy. Benefit from insights of a global consumer study to discover how brand messages shape consumer perception, as well as how geography and demographics can affect your brand suitability.

Speakers

Christina Oh, Senior Sales Director, DoubleVerify

Bhavna Shewakramani, Solutions Partner, APAC, Publicis Groupe

Raj Parekh, Head, Digital Sales, Mediacorp

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AI has transformed the world of marketing and is expected to drive enormous changes. Discover how AI enhances customer relationships by generating automated decisions based on data analytics, observing audience behaviour and economic trends. Learn what are the best AI marketing tools to optimise your campaign performance.

Speakers

Laurent Thevenet, Head of Creative Technology, Publicis Groupe, APAC & MEA

Lacey Ewin, Lead, Digital Commercial Solutions, Mediacorp

Tim Xu, Lead, AI Products & Solutions, Mediacorp

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Influencer marketing has been on the rise in the last couple of years, and will continue to grow. Its combination of reach, credibility and authenticity allows brands to connect with audiences in a more personalised and authentic way. Find out why building a long-term influencer-brand partnership is cost-effective and important to your marketing campaign.

Speakers

Dylan Park, SVP, Head of Partnerships, Leferi Inc (South Korea)

Christopher Fun, Lead, SocialHub, Mediacorp

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The latest media study found that 61% of shoppers agreed that omni-channel marketing is more effective in influencing their purchase decision than single-channel marketing*. Find out how your brand can benefit from the latest insights into shopping behaviours of Singapore consumers, their choice of e-Retailers, the role of omnichannel marketing in driving purchase decisions and the types of advertisements that appeal to them.

*Survey was conducted online from 28 November to 12 December 2022 by MRC, with 1,000 Singaporeans and Permanent Residents online shoppers aged 18-65 years old, with participants proportionally represented by age, gender and race.

Speakers

Julius Ng, General Manager, Media Research Consultants

Raj Parekh, Head, Digital Sales, Mediacorp

Yang Zheng Han, Asst Lead, Commercial Planning and Strategic Solutions, Mediacorp

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Rampant consumption and production worldwide continue to deplete our natural environment and resources at an alarming rate. Can brands truly strike a balance in promoting ethical consumerism while achieving triple bottom line at the same time? Find out how brands can lead by changing consumers’ behaviour and patterns.

Executive Speakers

Serina Tan, Founder & Managing Partner, Brewer Consulting

Tay Kae Fong, MD, Binomial Consulting

Kanan Packrisamy, CEO and Member of the Board, Herbal Pharm

Moderator

Jade Ong, AVP, Trade Marketing and Communications, Mediacorp

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Social networks are an integral part of everyday life; brands are bringing the entire shopping experience from product discovery and research to checkout onto social media platforms. Find out how Social Commerce can alleviate your retail strategy, widen audience engagement and customer reach.
 
Executive Speakers
Kenneth Tan, Co-founder & CEO, BeLive Technology https://sg.linkedin.com/in/kennethtant31
Suzie Wang, Head, Strategic Projects and Partnerships, Mediacorp https://sg.linkedin.com/in/suziewang
Lacey Ewin, Lead, Digital Commercial Solutions, Mediacorp https://sg.linkedin.com/in/laceyewin

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In time of uncertainty, resilient marketers don’t slow down branding initiatives, they double up. They deepen client engagement and accelerate acquisition. Uncover insights on how marketers can balance dual pressures of delivering financial goals and keeping their brand relevant to rise above market challenges.

Executive Speakers
Chloe Neo, CEO, Omnicom Media Group https://sg.linkedin.com/in/chloe-neo-6b01a04
Glenn Tan, Deputy Chairman and Managing Director, Tan Chong International https://sg.linkedin.com/in/glenntan/ja?trk=org-employees
Parminder Singh, Chief Commercial & Digital Officer, Mediacorp https://sg.linkedin.com/in/parmindersingh01

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Brands can create completely new user experiences with personalised gifts, vouchers and products that only exist in the digital world. Find out how to use NFTs to create buzz, strengthen customer connections and build a community of advocates.

Executive Speakers
Zach Burks, CEO/Founder, Mintable https://www.linkedin.com/in/zach-burks-93831814a
Loretta Chen, Founder, Smobler Studios https://www.linkedin.com/in/drlorettachen
Mark Cheong, Web3 Evangelist, Partnership and New Business, Mediacorp https://sg.linkedin.com/in/mark-cheong93

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Iconic slogan “Because You’re Worth It” has been around for five decades. It remains impactful today in empowering women all over the world to recognise their value. Hear from 3 trailblazers on the steps they took to turn a passion into a fulfilling career; owning their expertise and creating a value for themselves that they’re proud of.
 
Executive Speakers
Jacqui Lim, CEO, Havas Media Group Singapore and Chief Growth Officer, Havas Group SEA & North Asia 
Quinn Pham, Director, Client Services, Meiro
Debra Soon, Group Head of Brand, Communications & Marketing, Singlife with Aviva

Moderator
Otelli Edwards, CNA Presenter

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