Trade tariffs, disrupted supply chains, and economic instability are rewriting the marketing playbook. Join us to explore how brands can remain agile, optimise media spend, and adapt campaign strategies in real-time. Discover how to turn market volatility into opportunity using data-driven insights, dynamic content strategies, and smart resource allocation.

Speakers
Ian Loon, CEO (Media & Digital, Singapore) and Chief Transformation Officer (Southeast Asia), Publicis Groupe
Debra Soon, Group Head of Brand, Communications, Marketing & Experience, Singlife
Paul Soon, CEO, MullenLowe Singapore and China
Jacqui Lim, Chief Commercial Officer, Mediacorp

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