Efficiently Effective

Go to www.thedutchess.be for the show notes and more information. 

Search Engine Optimization (SEO), content strategy and UX have similar goals: to help people find what they need and complete their task. But it hasn't always been like that with SEO. Things have changed, though. It's about time we build some bridges. 

Jess Hutton works at Clearlink as a UX specialist. She works closely together with the SEO-professionals on her team and can account for multiple events that SEO helped her to do her job better. She shares her experiences in this podcast. Also, you'll learn a bit about how SEO-experts tick, and how you can help them. 

If you don't have a dedicated SEO-guru on your team, and you find yourself in need of some SEO related insights, Jess has some tips & tricks for you, too. 

After listening to this podcast, you will want to run to your SEO co-workers, and have coffee and cake with them, we promise!

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Jess Hutton, picture by Scott Anderson

Are you an SEO professional? We would love to hear from you! Tell us what you think of the episode, about your experiences. Maybe we've missed something and you have some extra tips? Tweet at us, email us, leave a comment under this blogpost or use the form here on the website!

Not an SEO expert? Not to worry, your comments, ideas and feedback are just as welcome. Tweet, email or fill in the form!

• MOZ - Great resource for SEO updates
• Dr. Pete Meyers on Twitter - Marketing Scientist at MOZ
• Bloomberry - Advanced forum searching
• Screaming Frog SEO Spider - Crawls and analyses the SEO of websites
• Quora - Q&A forum