"EGC is a new way of creating FOMO and a sense of belonging."
In this episode of the 4Words Podcast brought to you by 4Time, Oriana and Wanya explain the value of EGC (Employee-Generated Content) as a tool for authentic branding building. They also dive into CapCut’s shift to Pro features (is the fee worth it?) and analyse the massive user growth it’s experienced. Lastly, Oriana has a hot take on Meta’s new analytics structure and its implications for businesses relying on reach and engagement metrics for comprehensive reporting.
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