4Words

4Words

By 4Time CreativesBusinessMarketing
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4Words episodes

  • 5 Reasons Why You Need More Video Content in 2025 | EP5

    In this episode of the 4Words Podcast brought to you by 4Time, Wanya and Oriana delve into 5 reasons why video content is essential for your strategy in 2025. Whether you’re a content creator, social media manager, or marketer, this episode has everything you need to start on the front foot in the new year.

    Here is a quick recap of the 5 reasons that are covered in this episode:
    1️⃣ Video is King of Content Consumption
    2️⃣ Algorithms Favour Video
    3️⃣ Endless Monetisation Opportunities
    4️⃣ Authenticity Matters More Than Ever
    5️⃣ Proven ROI with Video Ads
    Make sure to stick around to the end for the trend predictions for 2025, from platform innovations to creative tools like Canva and WhatsApp ads.
    Subscribe for more, and make sure to drop any questions in the comments below!
    Interested in our services? Send us an email: [email protected]
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    31 min
  • Should you lie to go viral? | EP4

    Are fake marketing videos the future of advertising?

    In this episode of the 4Words Podcast brought to you by 4Time, Elsie and Wanya discuss whether fake videos and unconventional marketing are the secrets to going viral. They unpack topics from guerrilla marketing campaigns to fake phone thefts, and how small brands can leverage creativity for massive engagement.
    Subscribe for more, and make sure to drop any questions in the comments below!
    Interested in our services? Send us an email: [email protected]
    Join our community:
    Instagram | https://instagram.com/4timecreatives?igshid=MDM4ZDc5MmU=
    TikTok | https://www.tiktok.com/@4timecreatives?_t=8ZGbV6U19tu&_r=1
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    17 min
  • EGC, CapCut’s Billion-User Boom, and a Hot Take on Meta | EP3

    "EGC is a new way of creating FOMO and a sense of belonging."

    In this episode of the 4Words Podcast brought to you by 4Time, Oriana and Wanya explain the value of EGC (Employee-Generated Content) as a tool for authentic branding building. They also dive into CapCut’s shift to Pro features (is the fee worth it?) and analyse the massive user growth it’s experienced. Lastly, Oriana has a hot take on Meta’s new analytics structure and its implications for businesses relying on reach and engagement metrics for comprehensive reporting.
    Subscribe for more, and make sure to drop any questions in the comments below!
    Interested in our services? Send us an email: [email protected]

    19 min
  • Storytelling Through Mediums, AI Videos And Monetisation On LinkedIn | EP2

    With the new season of Arcane, a story centred around two iconic League of Legends characters, that launched in November 2024, excitement is in the air.

    In this episode of the 4Words Podcast brought to you by 4Time, Wanya Visagie and Jean-Michael unpack how Riot Games was able to leverage storytelling to bridge gaps between different media, all the way from a video game to a TV series and then a K-Pop band.
    They discuss the role AI is playing in video creation, specifically for paid advertising, as well as make a bold prediction about LinkedIn and monetisation for creators on the platform.
    Subscribe for more, and make sure to drop any questions in the comments below!
    Interested in our services? Send us an email: [email protected]

    25 min
  • Sipping Sangria, Supporting Child Stars, and Predicting the Future of Canva | EP1

    An all new season of the 4Words Podcast brought to you by 4Time!


    In this episode, Kate de Wet and Wanya Visagie serve up insights on why rest fuels creativity and how having a team that truly respects your downtime is key to success.

    They dive into a new law protecting child stars in California and wrap things up with a bold prediction on what Canva might have in store for marketers.
    Subscribe for more.

    21 min
  • What is User-Generated Content? | EP10

    Looking for UGC creators? Well - look no further than the 4Time team. 😉


    In this week's podcast episode, Wanya Visagie is joined by 4Time's new Content Manager, Karla Muller. We chat about User-Generated Content and cover what it is, where it comes from and 5 reasons why it's important.


    Thank you for all of the support on season 1 of the 4Words Podcast! We are prepping and gearing up for a JAM-PACKED season 2 - filled with hot topics and sensational guests. 👀

    20 min
  • Freelancing 101 | EP9

    Freelancing - you can do it all, but should you? 🤔

    In this week's podcast episode, Wanya is joined by 4Time's new Graphic Designer, Shaylah Pardey. We cover the freelancing industry in South Africa, give tips on how to better juggle freelancing as an additional job, and share the importance of boundaries.
    Every Thursday, we will be focusing on a topic that aligns with the purpose behind our podcast: Entrepreneurs Building Creative Collaboration.
    Subscribe and turn on your post notifications!

    19 min
  • HOT TAKE: My Professional Pet Peeve | EP8

    We're asking so nicely - please pay attention to detail? 🥲 

    In this week's podcast episode, I cover the importance of attention to detail and how slowing down can improve your relationship with your clients and overall professionalism. I also cover implementable tips on improving your output's quality. 

    Remember to follow for more!

    7 min
  • My Career Boosting Personality Trait | EP7

    It's time to build up some thick skin! 😉  

    In this week's episode, Kate covers the personality trait she developed that has MASSIVELY boosted her career - the ability to take criticism. Taking criticism on board can be challenging, but it is an essential skill to develop if you want to grow and improve in your personal or professional life. 

    Remember to follow for more! 

    15 min
  • The Pros and Cons of Canva | EP6

    Canva hit 15 billion designs in February. 🤯

    And in this week's podcast episode, we chat about what makes the platform so amazing. 

    We cover a few of our favourite pros, ranging from collaboration to monetisation, and cover some of the platforms' cons such as the stigma that surrounds it. 👀 


    What is your take on Canva? Let's chat in the comments! 

    Remember to subscribe!

    31 min

About 4Words

From the publisher's feed

Entrepreneurs Building Creative Collaboration. That's what we'll be covering at length on the 4Words podcast on a weekly basis. From how to build and run a successful business, to being a creative…