EGGS! The Podcast

By Ryan Roghaar and Michael SmithBusiness Entrepreneurship

EGGS! The Podcast episodes

November 07, 2024Eggs 387: The Art of Strategic Decision Making with Anthony Taylor
Summary
In this conversation, Anthony Taylor of SME Strategy discusses the importance of business strategy as a series of choices that organizations must make. He emphasizes the need for clear destinations, alignment among team members, and the significance of setting realistic goals. Taylor shares insights on overcoming fear of failure, the process of strategic planning, and the steps to develop an effective strategy. He highlights the importance of focusing on outcomes and making decisions quickly to adapt to changing circumstances.

Takeaways
Strategy is fundamentally about making choices.

Clear destinations are essential for effective strategy.

Alignment among team members is crucial for success.

Setting realistic goals helps avoid the fear of failure.

The benefit of the future must outweigh the pain of change.

Organizations should celebrate their current state before moving forward.

The strategic planning process is applicable to all organizations.

Focus on outcomes rather than just activities.

Make decisions quickly and iterate as needed.

Definiteness of purpose helps avoid distractions.

Chapters
00:00 Introduction to Anthony Taylor and SME Strategy
01:43 Understanding Business Strategy as Choices
05:56 The Importance of Clear Destinations
09:24 Aligning Goals and Actions for Success
11:53 Insights from the Book 'Alignment'
14:58 The Balance of Goal Setting and Realism
18:24 Definiteness of Purpose in Entrepreneurship
21:19 Making Decisions and Opportunity Cost
27:25 Navigating Ideation and Execution
30:22 Understanding Product-Market Fit
33:07 Strategic Planning Essentials
35:23 The Strategic Planning Process
39:23 Setting Strategic Priorities
43:51 Adapting Plans in a Changing World
51:08 Overcoming Fear of Failure

----
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram
On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar
57 min
October 31, 2024Eggs 386: Transforming Leadership and The Power of 'We' with Kyle McDowell
Summary
In this conversation, Kyle McDowell shares his transformative journey from a successful corporate leader to an advocate for a more humane and collaborative approach to leadership. He discusses the principles he developed, centered around the concept of 'we', which emphasize teamwork, accountability, and interpersonal relationships. Kyle explains how these principles can be applied across various industries and the importance of leading by example. The discussion also touches on the challenges of navigating toxic work environments and the significance of measuring outcomes rather than mere activity. In this conversation, Kyle McDowell discusses the pitfalls of valuing busyness over productivity, the importance of accountability within teams, and the challenges of imposter syndrome. He emphasizes the need for clear expectations and principles in leadership, and how authenticity is crucial for successful organizational transformation. The dialogue also touches on personal growth and the realities of navigating corporate culture.

Takeaways
Kyle McDowell's journey reflects a shift from traditional leadership to a more collaborative approach.

The 'we' principles emphasize teamwork and accountability in the workplace.

Apathy in corporate environments can lead to toxic cultures.

Building strong interpersonal relationships is crucial for effective leadership.

Leaders must lead by example to foster a positive work environment.

The principles are agnostic and applicable across various industries.

Personal accountability is essential for both leaders and team members.

Creating an infrastructure of agreed-upon principles helps in accountability.

Navigating toxic relationships requires discernment and self-awareness.

Measuring outcomes rather than activity is key to true productivity. Busyness does not equate to productivity.

Focus on delivering outcomes rather than just being busy.

Accountability is key in high-performing teams.

Imposter syndrome is common, even among successful leaders.

Establishing clear expectations can enhance team performance.

Authenticity is essential for meaningful organizational change.

Leadership should prioritize people over results.

Vulnerability can be a strength in leadership.

Transformations require commitment, not just initiatives.

You can achieve your goals with effort and determination.

Chapters
00:00 Introduction to Kyle McDowell
00:27 Kyle's Corporate Journey and Transformation
04:00 The Shift from Command and Control to We Leadership
10:11 Scaling the We Principles in Large Organizations
13:11 The Agnostic Nature of We Principles
15:51 Personal Accountability and Interpersonal Relationships
20:22 Leading by Example and Building Infrastructure
24:48 Navigating Toxic Relationships and Communities
26:58 Measuring Outcomes Over Activity
28:06 The Illusion of Busyness
33:30 Expectations and Accountability in Teams
37:11 Navigating Imposter Syndrome
44:41 Pivots in Leadership and Personal Growth
51:20 Authenticity in Organizational Transformation

----
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram
On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar
56 min
October 24, 2024Eggs 385: Mastering Tax Structures for Small Businesses with John Briggs
Summary
In this episode, John Briggs, founder of Insight Tax and Accounting, discusses the importance of choosing the right tax structure for small businesses, particularly gym owners. He emphasizes the significance of cash flow management and how it can prevent burnout among entrepreneurs. John shares insights on tax deductions, the common myths surrounding taxes, and the necessity of paying oneself as a business owner. The conversation highlights practical strategies for achieving financial resilience and maintaining a healthy work-life balance.

Takeaways
Choosing the right tax structure can save thousands.

Cash flow management is crucial for business sustainability.

Burnout is a common issue for entrepreneurs.

Profit First methodology helps prioritize owner compensation.

Understanding tax deductions can significantly impact finances.

Separate bank accounts can help manage cash flow effectively.

Rich people do pay taxes, but often through various means.

Home office deductions can increase audit risks.

Professional help can clarify complex tax situations.

Regular profit distributions can enhance business owner satisfaction.

Chapters
00:00 Introduction to John Briggs and His Mission
09:09 Choosing the Right Tax Structure
19:05 Understanding Tax Myths and Realities
29:14 Understanding the Cost of Hiring an Accountant
32:32 Navigating Tax Deductions and Home Office Rules
35:54 Depreciation and Writing Off Business Assets
40:04 Mastering Cash Flow Management
47:15 Addressing Burnout in Entrepreneurship
52:07 Paying Yourself as a Business Owner

----
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram
On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar
59 min
October 17, 2024Eggs 384: Cultivating a High-Touch Customer Experience with Alex Levin
Summary
In this conversation, Alex Levin, co-founder and CEO of Regal, discusses his journey from working in technology companies to founding Regal, a company focused on transforming contact centers into high-touch customer engagement platforms. He shares insights on the evolution of contact centers, the importance of understanding customer needs, and the challenges faced by small businesses. Alex also delves into the entrepreneurial journey, including the fundraising process, execution versus ideation, and lessons learned from building Regal. He emphasizes the significance of having the right motivations, understanding customer segments, and the need for effective marketing strategies.

Takeaways
Every company in the future would be a technology company.

The winning model wasn't self-serve only, it was self-serve plus that personal touch.

You shouldn't be relegated to sort of the low touch deflection model.

You have to really believe that this thing has to exist.

You need to be very honest with yourself about where you're strong, where you're weak.

Fundraising is specifically raising money for venture capitalists.

You want to find the people who already believe in your thesis.

You have to ask yourself, what is the riskiest thing that I'm trying to prove?

You should really think about if you're gonna be the B, what kind of sale do you want?

You should stop taking the wrong customer.

Chapters
00:00 Introduction to Alex Levin and Regal
03:23 The Evolution of Contact Centers
06:11 Understanding Customer Engagement
09:08 Building Regal: The Journey Begins
11:42 Transitioning from Employee to Entrepreneur
17:54 The Importance of Belief in Your Business
21:48 Networking and Its Double-Edged Sword
24:52 The Early Days of Regal and MVP Development
25:24 The Journey to Validation
28:54 Understanding Fundraising Dynamics
34:24 Navigating the Post-Fundraising Landscape
37:28 Execution: From Ideation to Reality
45:53 Lessons Learned and Future Directions

----
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram
On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar
53 min
October 11, 2024Eggs 383: Building a Strong Brand Foundation and Navigating Audience Perception with Deevo Tindall
Summary
In this engaging conversation, Ryan Roghaar and Mike interview Devo Tindall, a branding expert and Chief Experience Officer at Brand Storyteller. They explore the importance of establishing a strong brand foundation, the shift from traditional marketing to storytelling, and the role of AI in branding. Devo emphasizes the need for authenticity in business and the significance of understanding one's core values. The discussion also touches on the different paths entrepreneurs take, the balance between adaptability and authenticity, and the unique value of human experience in branding. Devo shares insights on how to effectively communicate one's brand story and the importance of connecting emotionally with customers.

Takeaways
Branding is more than just visual assets; it's the entire customer experience.

AI can support branding efforts but cannot replace the human touch.

Understanding your core values is essential for effective branding.

Authenticity in branding helps build trust with customers.

Chasing trends can dilute your brand's message.

Every entrepreneur has a unique story that can resonate with their audience.

Feedback from clients can help refine your brand's perception.

Your brand should reflect who you are and what you value.

Flexibility in branding can help you adapt to different markets.

Building a brand is a process that requires introspection and clarity.

Chapters
00:00 Introduction to Devo Tindall and His Journey
02:17 The Importance of Brand Foundation
06:17 AI's Role in Branding and Marketing
10:12 Understanding Brand Perception and Value
13:57 Defining Core Values and Brand Strategy
18:18 Different Types of Entrepreneurs and Their Stories
22:02 Authenticity in Branding and Business
30:08 Conclusion and Key Takeaways
33:26 Understanding Audience Perception and Values
39:18 Authenticity vs. Adaptability in Personal Branding
46:58 The Balance of Trends and Authentic Storytelling
53:06 The Unique Human Experience vs. AI
55:05 Closing Thoughts and Future Connections

----
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram
On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar
57 min
October 03, 2024Eggs 382: Solving Subscription Business Challenges with Nick Fogle
Summary
In this conversation, Nick Fogle shares his journey from law school to becoming a successful entrepreneur and CEO of Churnkey. He discusses the challenges he faced while transitioning from a legal career to coding, the lessons learned from his first startup, Wave, and how he identified market needs that led to the creation of Churnkey. Nick also delves into the importance of funding, overcoming adversity, and maintaining a growth mindset as an entrepreneur.

Takeaways
Transitioning from law to coding can open new opportunities.

Building a startup requires resilience and adaptability.

Identifying market needs is crucial for success.

Funding can be a tool for growth, not just a necessity.

Overcoming personal and professional challenges builds character.

Pressure can motivate and drive success in entrepreneurship.

Incremental progress over time leads to significant achievements.

Understanding customer feedback is key to reducing churn.

Building a strong team is essential for scaling a business.

Embracing change and being open-minded is vital for entrepreneurs.

Chapters
00:00 From Law to Code: A Journey of Discovery
11:06 Building Wave: The Podcasting App Experience
25:37 Transitioning to Churnkey: Lessons Learned
37:58 Navigating Funding: From Bootstrap to Venture
48:50 Overcoming Adversity: The Entrepreneurial Mindset

----
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram
On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar
55 min
September 26, 2024Eggs 381: The Power of Unique Brand Experiences with Andrew Howlett
Summary
In this conversation, Andrew Howlett, CEO of Struck, shares his journey from finance to leading a creative agency. He discusses the importance of multidisciplinary skills in leadership, the challenges of RFPs, and the impact of brand transformation on business. The Mighty Five campaign is highlighted as a successful case study in experiential marketing. Andrew emphasizes the significance of collaborative leadership and the future of advertising in the experience economy, where strong branding and human connection remain essential.

Takeaways
Struck is a leading agency known for its creative work.

Andrew's background in finance has been beneficial in agency leadership.

Multidisciplinary skills enhance creativity and problem-solving in agencies.

Brand transformation is crucial for business success.

RFPs often lead to wasted resources and limited opportunities.

The Mighty Five campaign significantly boosted Utah's tourism.

Collaborative leadership fosters a positive organizational culture.

The experience economy emphasizes emotional connections with brands.

AI can be a valuable tool for inspiration in creative work.

Strong branding reduces the need for extensive marketing efforts.

Chapters
00:00 Introduction and Struck's Reputation
05:50 The Value of Multidisciplinary Skills in Agency Leadership
10:25 Understanding Brand Transformation and Emotional Experiences
14:31 The Flaws of the Traditional RFP Process
27:32 The Mighty Five Campaign and the Power of Experiential Work
33:33 Creating Unique Brand Experiences
36:00 Success Stories: Utah Tourism and Snowbird Campaigns
39:23 Collaborative Leadership and Empowering the Team
50:33 The Future of Marketing: Experience Economy and Human Element

----
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram
On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar
1 hr 5 min
September 19, 2024Eggs 380: The Importance of Positioning in Selling a Business with Jonathan Baker
Summary
In this episode, Jonathan Baker discusses the intricacies of mergers and acquisitions (M&A), focusing on the importance of positioning, emotional aspects of selling a business, and the M&A process. He shares insights on preparing a business for sale, understanding buyer motivations, and the role of benchmarking in achieving operational excellence. Jonathan also touches on family dynamics in business partnerships and the significance of open communication. The conversation emphasizes that while every business is sellable, the journey to a successful sale requires careful planning and execution.

Takeaways
M&A is more about relationships and strategy than spreadsheets.

Positioning your business correctly can significantly increase its value.

Emotional attachment to a business can complicate the selling process.

Understanding buyer motivations is crucial for a successful sale.

Valuation is just one aspect; deal terms can be more important.

Benchmarking helps businesses understand their operational efficiency.

A total business reset can prepare a company for future success.

Open communication is key in family business dynamics.

Every business is sellable, but finding the right buyer is essential.

Coaching can help businesses become more attractive to potential buyers.

Chapters
00:00 Introduction and Background
03:34 The Importance of Positioning in Selling a Business
08:22 How to Diversify Your Client Base to Increase Business Value
11:34 Understanding the Valuation Process for Selling a Business
15:58 Navigating the Emotional Rollercoaster of Selling a Business
26:00 The Importance of Terms in a Deal
32:01 Preparing a Business for Sale: Benchmarking and Future-Proofing
43:54 Navigating Partnerships and Family Dynamics

----
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram
On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar
50 min
September 12, 2024 Eggs 379: Reprogramming Success - Making a Bold Career Shift with Zac Wellsandt
Hey there and welcome back to Eggs Classics! Today’s special guest is former iHeart radio program director turned full-stack developer Zac Wellsandt. Zac is a Seattle-based developer who after 15-years in the radio business decided to take his expertise and pivot into a new field altogether. With a history of thriving in fast-paced, collaborative, and creative environments Zac decided to blend his passion for setting and meeting user expectations with building purpose-driven software. Now he is a full-stack developer focused on front-end development utilizing technologies like React, Typescript, Javascript, CSS, and more.
Here today to talk about his past in radio, his present in software development, deciding when and how to make and follow through with career pivots, and so much more, please join us in welcoming to the show Zac Wellsandt.
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Our Guest:
Zac Wellsandt - Former radio executive turned software developer
https://www.linkedin.com/in/zacwellsandt/
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Michael Smith
Theme music: "Perfect Day" by OPM
The Carton:
https://medium.com/the-carton-by-eggs
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram
On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!
Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter
Ryan Roghaar
http://ryanroghaar.com

----
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram
On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar
1 hr 12 min
September 05, 2024Eggs 378: The Impact of Exceptional Customer Service with Mike and Ryan
Summary
In this episode, Ryan and Mike catch up on their summer adventures, including travels to Norway and Amsterdam, wedding seasons, and cultural observations. They discuss the beauty of Norway's fjords, the hospitality experienced in the Netherlands, and the unique concert experience of meeting the band The Warning. The conversation also touches on future travel plans, including aspirations to visit Alaska and the launch of a new project.

Takeaways
Summer travel can be hectic but rewarding.

Norway offers stunning fjord views and unique experiences.

Cultural authenticity can be lost in tourist-heavy areas.

Amsterdam's hospitality stands out during travels.

Concert experiences can vary greatly by culture.

Traveling with family can create memorable moments.

Exploring off the beaten path leads to richer experiences.

The importance of local connections while traveling.

Planning future travels can be exciting and daunting.

New projects can bring both challenges and rewards.

Chapters
00:00 Summer Weddings and Fishing in Alaska
09:25 Cruising to Norway and Exploring Cities
17:29 Experiencing Amsterdam and Rotterdam
26:18 An Extra Day in Amsterdam and Ajax Stadium
28:23 Attending a Concert by The Warning in Amsterdam
30:42 Missed Opportunity to Meet the Band
32:29 Enjoying the Concert from the Back of the Room
35:17 The Rising Popularity of The Warning
37:25 Digital Illustrations and Artistic Recognition
39:52 The Politeness of Concertgoers in Amsterdam
43:24 Transitioning to Football Season
46:26 Launching a New Project
49:48 Gratitude for an Unforgettable Trip to Amsterdam

----
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram
On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar
52 min

About EGGS! The Podcast

From the publisher's feed

Eggs is podcast that centers around creativity in all forms. From building businesses, personal projects and constructing brands to crafting music empires, finding social fame, fortune and more—we discuss whatever, whenever, with whomever in search of patterns, expertise, shared experience and knowledge. Along with our guests—usually experts in a field or subject—we drill down to uncover the steps taken and the hurdles crossed in pursuit of excellence, aiding our listeners in chasing down their own dreams and taking their "egg" from coup to table.

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EGGS! The Podcast

EGGS! The Podcast episodes

About EGGS! The Podcast