The Eight Mindsets

Eight Mindsets Podcast: Know Your Audience (KYA): The Key to Compliance Engagement


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This episode is an exclusive reading from Nicole's book, TOLD: How In-House Legal and Compliance Professionals Secure Airtime, Gain Traction, and Transform Organizations.

Compliance professionals know all about Know Your Customer (KYC)—but what about Know Your Audience (KYA)? If your policies and training are being ignored, it’s not because they aren’t important—it’s because they aren’t connecting.

🚀 In this episode, I read from Chapter 1 and cover:

  • The missing focus in compliance—why policies and training often fail.
  • A real-life story of how a single text message revealed a compliance blind spot.
  • How AIM (Audience Initiated Messaging) and Reverse Empathy can transform compliance training.
  • The difference between adequate and effective compliance—and why most programs fall short.


📖 Want to read ahead? To get early access to the book and the course, get on the list https://untoldcompliance.com/told-book/


To attend the session Nicole is running at the end of March (25 UK and 26 Australia) Measuring Compliance Effectiveness (there are two session) you can register at https://www.riskywomen.org/2025/02/rev-up-measuring-compliance-effectiveness-online-26-mar-2025/

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The Eight MindsetsBy Nicole Rose and Jason Meyer