Eileen Van Kooten-Schmitt has built a steady and systematized real estate business on referrals from good people looking for someone they can trust. In this episode, we discuss the foundations that built that trust, the power of responsiveness and solid communications, and the recipe for building a systems-based real estate business that produces a steady stream of warm, incoming referrals. 

 

Also in this episode: the value of REALTOR® designations and ongoing learning, the difference between marketing and advertising, multi-level marketing businesses and related real estate firms, the challenge and joy of raising kids, building an effective referral base through networking, and some practical examples of great set-and-forget T.O.M.A. (top of mind awareness) marketing campaigns.