Doug Martin is a guy who has just about done it all. 

From working in beer in Germany to opening a brewery in California to pivoting to non-alcohol products, he’s followed many of the playbooks that the craft beer talking heads are claiming will save your business. 

But he’s on this show because the many beer-related businesses and non-beer production businesses he had his hands in have all closed down. 

Doug has a wealth of experience to share with us about what he tried, why it didn’t work and what he thinks that says about the future of craft beer. 

And he was generous enough to share all of what he’s seen and what he knows with us so we’ll know, How NOT To Start a Damn Brewery.