After a disappointing shopping trip to one of Vancouver's most 'premium' grocers, Janna Bishop noticed a glaring gap in the familiar farm to table movement. Her father-in-law, a Canadian grain farmer, pointed out that some of the store's bougie offerings would only nab a cattle feed classification on the international commodities market. So, Janna left a career in clothing design and teamed up with foodie friend Shira McDermott to launch Flourist; a company that sources whole grains and legumes from Canadian farmers and connect home cooks and bakers to real, traceable, premium ingredients.