eJenn Solutions: The Podcast Series

Social media isn't dead. Its job has changed.

We explore how AI is reshaping online discovery, why social media is becoming a validation tool, and what business owners need to understand about visibility in an AI-driven world.

Follow us on Substack for weekly updates: https://ejennclickablebytes.substack.com/

Are press releases still relevant in 2025? In this episode, Jenn talks with Serena Ehrlich, Director of Product Marketing at Notified, about how AI tools like ChatGPT, Gemini, and Perplexity are reshaping how press releases are ranked, summarized, and seen by potential customers.

Learn why press releases are now showing up in AI-generated answers, how they can act as mobile landing pages, and what small businesses can do to take full advantage of this shift. From formatting tips to image file naming tricks, this episode is packed with practical advice you can apply to your next announcement.

In this insightful episode, Jenn sits down with Nick Augustine, a branding and communications expert specializing in legal marketing. Together, they dive into how AI transforms content creation and social media strategies for law firms. Nick shares his journey from law school to becoming a consultant, offering practical advice on using AI tools while maintaining ethical standards in legal marketing. Whether you're curious about integrating AI into your content workflow or improving client engagement, this episode is packed with tips and real-world examples from Nick’s years of experience.

Learn more about Nick Augustine and his business here: https://lonestarcontentmarketing.com/

About eJenn Solutions:

eJenn Solutions offers solutions to businesses seeking to do their social media or outsource it to eJenn Solutions for seamless online marketing management. eJenn Solutions incorporates all aspects of online marketing, including content creation, podcasts, and video production, with a heavy emphasis on social media marketing. Learn more here: https://ejennsolutions.com/

In this episode of the eJenn Solutions Podcast, we explore the power of laughter in marketing. Is using humor in your social media campaigns really worth the effort? Can it generate real results for your brand? Host Jennifer Stinnett breaks down the science behind laughter and its impact on audience engagement, social sharing, and brand loyalty.

Tune in to hear real-life case studies from brands like Old Spice, Snickers, and Dollar Shave Club, who used humor to go viral and skyrocket their sales. Plus, learn simple ways to incorporate humor into your own social media strategy, even if you're working with a tight budget.

If you want to make your brand stand out, drive engagement, and create lasting impressions, this episode is packed with tips, stats, and success stories that prove laughter is one of the best marketing tools available.

Join our monthly newsletter here: https://ejennclickablebytes.beehiiv.com/

Don't miss it – your next viral moment could be just a joke away!

As business owners and entrepreneurs, we all have visions of exiting our business. That can be in the form of retirement, moving on to the next business or passing it on to family. Here's a concept I just heard about and I think it's something to consider. A Structured Installment Sale.

In this episode, I sat down with Simon Rossetter of Ringler to ask him a million questions about this! I hope my curiousity provides you with some ideas and insight.

To learn more about Ringler and Simon Rossetter, you can visit their site here: https://ringlerassociates.com/consultants/simon-rossetter/

As always - thank you for listening and being here!

For more insights and tips, you can stop by our YouTube Channel for quick tips for you business social media: https://www.youtube.com/ejennsolutions

What is branding, why is it so important in your business and what's the ROI of branding? I loved talking with Danielle Cantin - an award winning branding and marketing expert! Danielle simplified all these questions in this interview!

Branding is more than a logo and more than a font!

To learn more about Danielle and her branding work, visit her site: https://www.yesandmarketing.com/

For more social media tips, visit eJenn Solutions here: https://ejennsolutions.com/blog/

Is it possible to infuse LOVE into your business? Glodean Champion says "YES!" and she teaches it in her DEI seminars, workshops and speaking engagements. You'll want to listen to what she has to say ... dare I say it ... you'll LOVE this episode!

Glodean Champion's site: https://www.glodeanchampion.com/

Jennifer Stinnett is founder of eJenn Solutions, Inc. a social media marketing company located in the Orlando, Florida area.

Podcast from eJenn Solutions, Inc - online marketing company

Are you looking to build a business from scratch? Take a lesson from Xenia Mateiu, our guest for the episode today! When Xenia Mateiu started, she was uncertain where her crystal business would take her. Fast forward to today, and Xenia is a successful small businesswoman who has also created a promising follower base on Instagram - all organically. She is the co-owner of the Village Rock Shop, where they sell the finest crystals and gemstones from all around the world at an affordable price!

In this episode, Xenia and I have a look at her fantastic business, its uniquely handcrafted products, including the magical Shungite crystal that’s known to help from the EMF coming from devices. She also talks about her incredible team and how she created it. Most importantly, we discuss how Xenia used the power of Instagram to build a solid follower base and her thoughts on why building an organic company is a better approach than using ads for paid traffic. Xenia also shares the tips for clicking amazing pictures of your products and the secrets to building her brick-and-mortar-cum-online e-commerce store organically!

Find Xenia Mateiu @https://www.villagerockshop.com/

Connect with them on Social Media -

Instagram @village-rock-shop Facebook @villagerockshopofficial YouTube @Village Rock Shop

eJENN SOLUTIONS PODCAST

Copywriting and Lead Generation for Medical Sites

Host: JENNIFER STINNETTGuest: CHRISTINA MAJOR

Episode Summary:

Today's guest is Christina Major, the owner of Crystal Holistic Health. She is a Holistic Nutritionist, a Naturopath, and a Herbalist.

In this episode, I sit with Christina who is also a professional Copywriter, working with Health and wellness professionals and companies to improve on their interaction and communication with clients.

Top Takeaways:

"If somebody is asking a question, and you're hearing the question over and over again, even if it's just about price, write about that"

- [Christina Major]

"Sadly, we've become a society of headline readers sometimes instead of content readers"

- [Jennifer Stinnett]

"Even if you don't hire a good copywriter, even if you write poorly, still writing something is better than nothing"

- [Christina Major]

Episode Highlights:

[00:20] Meet today's guest, "Christina Major".

[01:20] Christina describes her business

[05:30] Concerning copywriting, do you consider Long-form as more important in your field?

[07:06] Do you have any tips for small business owners?

[09:25] Compared to good copywriting, do sales funnels and free downloads have more of an impact?

[11:20] What made you go into Copywriting?

[15:12] About Christina's website and her workflow with clients

[17:57] Christina's advice for businesses

[20:00] As a herbalist, what have you done in the past?

Episode Notes:

Christina helps Health and Wellness professionals produce blogs, articles, emails, and newsletters to connect with their preferred target audience. She has worked with medical doctors in private practice, coaches, supplement companies, and other large companies that work with groups of doctors.

Without a particular niche of interest, Christina focuses on professionals that aim at helping people help themselves. The goal is in two phases, to get the people healthy first, and then take the next step to see the professionals.

There is a huge gap between the professionals based on their level of knowledge and the mostly uninformed clients, and this creates a problem where health professionals cannot efficiently communicate. Hence, the idea is to create a midpoint where there can be a level of understanding on the side of clients.

While there is a general perception that long-form copywriting produces better results, there needs to be a good mix of both long and short forms in copywriting for Health and Wellness professionals. Another point of consideration is the consistency of the write-ups since this has an impact on SEO; a website putting out 4 blogs of 500words per month will do better than one that puts out one blog of 5000 words monthly.

For small business owners: If you hear a question over and over again, write about that, that's what your people want to hear.

Sales funnels, free downloads, or other forms of free content are marketing tools that help educate people first, which is essential in building a customer relationship. Get the free traffic to your website, then get them to the next step.

While practicing as a Nutritionist and Naturopath, Christina wrote for herself and had some friends who asked her to write for them too. At some point, she realized she was making more money from copywriting and spent more time on research, which improved the quality of her work while consuming less time than other jobs. This spurred her on to move into writing full time over the last 3 years although she has been writing for about 7 years now.

Even if you don't hire a good copywriter, even if you write poorly, writing something is better than writing nothing. Also, some clients are better on video, so a video episode can be done, which would then be transcribed.

Christina offers a free 20-minute session on her website with prospective clients to see if the client is a good fit for her business. During this session, she asks a lot of questions about the client's business, including why the person wants the blog and the targeted goal for sales. After this, she does more research on the business to find how she fits into the goal of the client and then sends a quotation for the work she will do.

Christina’s advice for businesses in general: Being in the online world opens up so many possibilities for people; many things can be passed across without direct contact with people. Also, you may realize you're spending a lot of time and energy writing when you could pay someone else to write for you and produce a good blog, with consideration given to SEO. When you have a specialty, it pays literally to have someone who has the experience

As a Herbalist and Naturopath in the past, Christina would counsel people to incorporate food-based herbs into their diet. Books by Christina include “7 Steps to Recovery: Type 2 Diabetes” and “Health Blogging The Right Way”.

Resources Mentioned:

Connect:

Find | eJENN SOLUTIONS PODCAST

On Youtube

For Business enquiries: eJENN SOLUTIONS

Find | CHRISTINA MAJOR

At www.crystalholistichealth.com

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Host: JENNIFER STINNETT - eJenn Solutions, Inc.

Guest: RACHEL ARBUCKLE, 2000paces.com

Episode Summary:

Our guest today is Rachel Arbuckle, owner and Memorabilia Archivist of 2000Paces, a business that helps individuals, families, and other small businesses to organize photos for personal or marketing purposes.

In this episode, I sit with Rachel, who realized there was a need to address the preservation of photos and other memorabilia from being lost, destroyed, or forgotten and was motivated to start the business.

Top Takeaways:

"I've always thought of what we're doing as really helping people to preserve their journey... and we're all on a different and unique journey"

- [Rachel Arbuckle]

"Just about everything in our homes is replaceable except those memories"

- [Rachel Arbuckle]

"We're not only trying to preserve these memories, but we're trying to make it so people can enjoy them"

- [Rachel Arbuckle]

"There's statistical data that shows that companies spend hours and hours, and therefore hundreds and thousands of dollars looking for the right photo"

- [Rachel Arbuckle]

"There are things that we're all really good at, and there's things we have time for"

- [Rachel Arbuckle]

Episode Highlights:

[00:13] Introducing today's guest, Rachel Arbuckle from 2000Paces.

[01:22] About 2000Paces

[04:55] How did you come up with the name "2000 Paces"?

[10:31] Rachel describes the services offered by the company to small businesses.

[26:45] How to contact Rachel

[26:57] Final comments from Rachel

Episode Notes:

“2000Paces” is a Photo Organizing Business started by Rachel following her experience with fires in 2014 in San Diego. She describes that while fires have become a thing to expect when living in that area, and most people are mentally prepared for it, very few are physically prepared for it. Having to create her solution to preserve her family's memories in case of a fire outbreak inspired the business of helping others do the same.

Describing the inspiration for the name "2000 Paces", Rachel explains that the goal of the business is to preserve different journeys that in the lives of people, and "2000 paces" in ancient times was used to describe a day's journey.

Our family photos, videos, and memorabilia are priceless and these are key items in the home that cannot be replaced. The work done at 2000Paces involves collecting all these photos and memorabilia from all kinds of sources, renaming them, putting them together in an external drive, and finally having an online photo site that can be accessed at any time.

Explaining the services offered by 2000Paces to small businesses, Rachel shares that 2000Paces helps these businesses find the perfect pictures for their marketing, saving time and money since they usually cannot afford to employ personnel solely for this purpose. Rachel's company identifies the service or product of small businesses, collects their photos, attaches keywords, and organizes the photos based on Who? What? When? and Why? The small businesses can then go through these pictures more easily and make selections for their marketing campaigns.

Another service offered by 2000Paces is video conversion from many different formats to easily playable ones, especially those formats that are out of date and may require inaccessible equipment to play. Rachel's company also creates photo books by organizing the pictures.

The company website offers a free consultation for prospective clients to discuss the available options regarding what the company can offer them. Rachel explains that since each project is unique based on the journey, this helps the client to have an idea of what to expect.

Rachel encourages listeners to get started on documenting these photos and memorabilia, and discussing them with loved ones around.

Connect:

Find | eJENN SOLUTIONS PODCAST

On Youtube

For Business enquiries: eJENN SOLUTIONS

Find | RACHEL ARBUCKLE

At www.2000paces.com

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On Apple Podcasts