Social PR Secrets by Lisa Buyer

Ekaterina Walter on Visual Storytelling


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How much do you know about the importance of visual storytelling? 

Visual storytelling is so important that, in fact, we decided to pull out this interview from 2015 with the Wall Street Journal best-selling author, Ekaterina Walter. Visuals have only gotten more critical, five years later. 

Tune in to this episode to learn about the do’s and don'ts of visual storytelling and how it can affect your brand. Understand more about the companies who have mastered the art of visual storytelling and why they are so successful. Do you have to be creative to do visual storytelling? Listen to find out! 

“Our brain processes visuals 60,000 times faster than text” -Ekaterina Walter

Some topics discussed in this episode include:
  • Why visuals are critical 
  • Human attention span
  • Different kinds of visual content
  • Telling your stories
  • Real-life examples
  • Mistakes brands make when it comes to visuals
  • Being an evangelist
  • Photos and human connection 
  • Contact Ekaterina Walter
    • Ekaterina Twitter
    • Ekaterinawalter.com
    • Ekaterina Facebook
    • More from Ekaterina
      • Book- The Power Of Visual Storytelling
      • Book- Think Like Zuck
      • Book- The Laws of Brand Storytelling
      • Business Consulting
      • References and Links Mentioned
        • Snapchat
        • Subscribe & Review To Social PR Secrets Podcast

          Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

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          Social PR Secrets by Lisa BuyerBy Lisa Buyer

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