Ekimetrics (Eng)

How can we tell which campaign creative will land with different audiences? How do we measure something as intangible as creative? Especially without the noise of execution tactics or brand health? And how do we ensure we keep optimising the creative itself and delivering return on investment?

In this episode, we dive into all this and more, with special guests Camille Bernard, Marketing Science Partner at Meta, and Ekimetrics’ own Monica Brondholt Sorensen. They’re joined by host Matt Andrew, UK MD and Partner at Ekimetrics. Together they’re discussing the progress of creative measurement and a methodology brands can use for themselves to grow their MMM capabilities.

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Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

With ad tracking deprecation now firmly on the horizon, time is running out for marketers to act. But, with a whole industry of digital campaign micromanagement that hinges on cookies, it’s easier said than done.

What can marketers do to ensure they continue to deliver targeted campaigns and measure effectiveness in this new landscape? Is this a golden opportunity to rethink how we do marketing?

Our host, Matt Andrew, UK MD of Ekimetrics is joined by former Gameloft MD, turned gaming and media consultant, John-Paul Burke of Seika Media to discuss ways of driving and measuring incrementality, as they look ahead to a potential new dawn for the industry.

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One thing that 2020 taught us was that it is absolutely possible to throw out the old, and bring in the new, almost overnight. But as brands once again look to the future, how can the recent experience of being ultra-responsive help create a better future? The answer lies in multi-scenario planning to determine where to focus.

Multi-scenario planning has the ability to make the annual plan is a relic of the past.

Join our host Matt Andrew, UK MD of Ekimetrics, who spoke with Bobi Carley, Head of Media and Diversity & Inclusion Lead at ISBA and Jack Collier, CMO of Mettle.

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As brands look to the future, how can their recent experience of being ultra-responsive help to develop a more agile business and marketing model? The answer lies in multi-faceted, multi-scenario planning to inform better decision making and enabling businesses to respond to future adversity.

Multi-scenario planning utilises data to narrow in on most likely scenarios and the outcomes of each, allowing businesses to respond to uncertainty.

Taking a fully agile approach to planning by adopting multi-scenario simulations can seem like a daunting task from the outset. But it is one that can create true, transformational change within a business and lead to a new operating model that sees lasting competitive advantage.

The result is the ability to move forward with defined routes in an agile and responsive plan that delivers board room and investor confidence. And perhaps makes the annual plan a relic of the past. Listen as Matt Andrew, partner and UK managing director at Ekimetrics speaks with senior managers at Ekimetrics, Sona Abaryan and Calin Panzar, about the role that data and analytics can play in overcoming uncertainty to drive business recovery and growth this year.

Ekimetrics is a pioneering global data science consultancy, enabling companies to build powerful data and analytics capabilities to drive marketing and business performance.

Recently named a strong performer in the 2020 Forrester Wave report for its marketing measurement and optimisation solutions, Ekimetrics helps brands unlock unique audience and market insights to drive efficiencies and return on investment.

To stay ahead of the latest podcasts from Ekimetrics, subscribe now in your podcast platform.

Hosted on Acast. See acast.com/privacy for more information.

Ekimetrics is a pioneering global data science consultancy, enabling companies to build powerful data and analytics capabilities to drive marketing and business performance.

Recently named a strong performer in the 2020 Forrester Wave report for its marketing measurement and optimisation solutions, Ekimetrics helps brands unlock unique audience and market insights to drive efficiencies and return on investment.

To stay ahead of the latest podcasts from Ekimetrics, subscribe now in your podcast platform.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Ekimetrics podcast, we explore how businesses can maximise the impact of their Facebook campaigns. An audio companion to a recent report, Executing for Effect, produced by Ekimetrics in association with Facebook. This episode is hosted by Matt Andrew, partner and UK managing director at Ekimetrics, and features interviews with key experts at Facebook. Guests include: Verity Gill, Director, Marketing Science EMEA, Agencies; Peter Buckley, Connections Planner; and Igor Skokan, Marketing Science, EMEA.

Ekimetrics is a pioneering global data science consultancy, enabling companies to build powerful data and analytics capabilities to drive marketing and business performance. Recently named a strong performer in the 2020 Forrester Wave report for its marketing measurement and optimisation solutions, Ekimetrics helps brands unlock unique audience and market insights to drive efficiencies and return on investment. To stay ahead of the latest podcasts from Ekimetrics, subscribe now in your podcast platform.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Ekimetrics podcast, we’ll be looking in detail at the evolving luxury customer and how brands can respond to market changes.

What are the steps businesses need to take to respond to the evolving customer audience? How can luxury brands embrace disruption and digital transformation? And how can businesses engage with new generations of customers?

Matt Andrew, partner and UK managing director at Ekimetrics, and Sona Abaryan, senior manager at Ekimetrics, are joined by leading voices in luxury fashion to answer these questions.

Guests on this episode include:

Tom Meggle, founder of luxury brand consultancy Momentom 8. Tom has had a storied career in the luxury sector, including stints as regional general manager for Cartier and regional CEO for Louis Vuitton Germany and Louis Vuitton UK, Ireland and South Africa. He had been the chair of the Luxury Club at the French Chamber of Great Britain since 2017.

Georgie Hyatt, CEO and co-founder of Rotaro Fashion Rental. Georgie co-founded Rotaro with a mission to make fashion more circular, forever. The company rents the most innovative and cult brands, letting shoppers experiment with luxury style without creating waste.

Kiran Dhall, CMO at PSYKHE. PYSKHE is a shopping platform built on psychology and personality. It uses personality tests and AI to create accurate predictions of a shopper's preferred pieces from leading luxury fashion retailers.

Pavel Ulyukaev, Export Director at Beluga Group. Beluga Group is the largest spirits company in Russia. Its Beluga Noble Russian Vodka is the leading super- and ultra-premium vodka in the country.

Ekimetrics is a pioneering global data science consultancy, enabling companies to build powerful data and analytics capabilities to drive marketing and business performance.

Recently named a strong performer in the 2020 Forrester Wave report for its marketing measurement and optimisation solutions, Ekimetrics helps brands unlock unique audience and market insights to drive efficiencies and return on investment.

To stay ahead of the latest podcasts from Ekimetrics, subscribe now in your podcast platform.

Hosted on Acast. See acast.com/privacy for more information.

The grocery world is changing fast – with new challenges that retailers, manufacturers and brands must all learn to navigate.

Listen as Matt Andrew, Ekimetrics UK MD, discusses the essential factors for every grocery business to consider – with plenty of advice from Facebook's Tom Priestman and Kraft-Heinz's Ash Anzie thrown in for good measure.

Find out how unique data insights and marketing optimisation can give you the edge in the New Economics of Grocery.

Ekimetrics is a pioneering global data science consultancy, enabling companies to build powerful data and analytics capabilities to drive marketing and business performance.

Recently named a strong performer in the 2020 Forrester Wave report for its marketing measurement and optimisation solutions, Ekimetrics helps brands unlock unique audience and market insights to drive efficiencies and return on investment.

To stay ahead of the latest podcasts from Ekimetrics, subscribe now in your podcast platform.

Hosted on Acast. See acast.com/privacy for more information.