Ruth Taylor has worked in the field of social and environmental change for close to 15 years. She is driven by the question of how more people can be encouraged to think, feel and act differently when it comes to the multiple and interconnected challenges we are experiencing globally.
Currently, Ruth splits her time between working for the Common Cause Foundation, working to rebalance the values we see championed in our cultures, and as a freelance narrative strategist, supporting a range of different organizations from NGOs to cultural institutions to consider how their work could help shift harmful narratives towards more regenerative and just alternatives.
Ruth also loves to write and her work can be found on her substack, it is called Culture Soup.
on the deep narratives and values found in the cultural phenomena of the Barbie movie
Her most widely shared and referenced piece of work, a report on deep narratives called
- the blurb, she normally use to describe it, it something like "a workshop series introducing participants to cultural values and how their work can further strengthen the values we need to lead to greater demand for social and environmental transformation”
“We’re all just walking each other home.”