In this episode, Michelle Razavi and Nikki Elliott, co-founders of Elavi, share their journey of creating a health-focused snack brand that prioritizes low-sugar, high-protein products. They discuss go-to-market strategies, the importance of community engagement, and their iterative approach to product development. The duo reflects on their fundraising journey, emphasizing the significance of finding the right investors and maintaining a focus on sustainability and profitability. They highlight the evolving landscape of consumer packaged goods and the role of social media in building brand awareness and connection.

If you're a founder, investor, or industry expert interested in joining us, please contact ⁠⁠Ariana Korman⁠⁠.