Every business succeeds or fails based on decisions: making good ones and recovering from bad ones. “Sounds like a pretty rudimentary concept,” says Gideon Asen founder Ben Gideon. To break down that concept, Ben and firm COO Jeff Wright reflect on how decision-making has informed Gideon Asen and its growth. They also dissect crucial contradictions – between the right idea at the wrong time, paid consultants versus honest mentors, and dissenters versus yes-men – that can separate a good decision from a bad one. 

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☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

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Sponsored by Supio, VisionSpark, and 1% for the Planet.

Jerry Zhou and childhood friend Kyle Lam had vast skills in software development by the time Covid hit and they left Microsoft. That’s when they sat down at a Starbucks and wrote “all the ideas that we had about things that we thought we could contribute to the world.” Their coffee-house brainstorming eventually turned into Supio, a developer of legal AI for personal injury firms and a sponsor of “Build & Grow Your Law Firm.” Hosts Ben Gideon and Jeff Wright unravel Jerry’s reflections about finding product-market fit with plaintiff trial lawyers and scaling from a "shadiest part of Seattle" office to a 150-plus employee company with Series B funding. Tune in for his insights about taking the entrepreneurial leap and building sustainable business growth.

☑️ Jerry Zhou | LinkedIn

☑️ Supio on LinkedIn | Instagram | Facebook

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

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Sponsored by Supio, VisionSpark, and 1% for the Planet.

"Anybody who tells you that leaving a law firm is an easy process is lying to you," says Ben Gideon. To lay out the unvarnished truth, Ben shares his experience leaving a 17-year partnership to launch Gideon Asen. In a conversation guided by Jeff Wright, the firm’s COO, Ben explains why departing from one firm to start your own can feel like a divorce. The duo discusses critical decisions around choosing business partners, financial realities of starting a firm at midlife, and essential first hires needed to maintain operations while building a practice. Tune in for their insights about minimizing friction during the transition, having clear exit agreements, and preserving valuable long-term relationships by taking a little less money upfront. 

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

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Megan Piper says that her job coaching entrepreneurs “is to help them succeed and then to get out of the way.” To do this, she teaches a model called EOS, or “entrepreneurial operating system.” And while EOS is “industry agnostic,” Megan explains to hosts Ben Gideon and Jeff Wright that law firms can use it to clarify their vision, drive accountability, and scale effectively. But they have to buy into core principles, including healthy partner communication and a clear organizational structure. Tune in as she describes the “beautiful simplicity” of EOS. “We can teach people in just a couple of hours some really basic principles that you do not need an MBA to understand,” she says.

☑️ Megan Piper | LinkedIn

☑️ EOS Worldwide on LinkedIn | Instagram | Facebook | YouTube

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

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Sponsored by Supio, VisionSpark, and 1% for the Planet.

Building a law firm and building a law firm that’s designed for growth “are often mistaken, but very different ventures,” observes host Ben Gideon. The founder and managing partner of Gideon Asen teams up with the firm’s chief operating officer, Jeff Wright, for this conversation about starting a law firm to sell your legal services versus building a growth-oriented business designed to scale beyond the founder's individual capabilities. Tune in for their insights about leveraging existing problem-solving skills, understanding established business models, and defining the kind of firm you want to build.

☑️ Jeff Wright | LinkedIn

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

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Sponsored by Supio, VisionSpark, and 1% for the Planet

"I really wish when we started our practice, someone had taken me under their wing and said, 'This is how you do this.'" In the premiere of “Build & Grow Your Law Firm,” Ben Gideon takes attorneys contemplating opening their own firm under his wing. Tune in for insights from Ben and co-host Jeff Wright, Gideon Asen's Chief Operating Officer, about the differences between practicing law and building a business. And come back to future episodes for an inside look at missteps, successes, failures, and wisdom from lessons learned.  

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright | LinkedIn

☑️ Build & Grow Your Law Firm | Instagram | YouTube | Facebook | LinkedIn

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

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Sponsored by Supio, VisionSpark, and 1% for the Planet

Everything You Really Need to Build a Law Firm

Welcome to Elawvate: Build & Grow Your Law Firm, the podcast that gives entrepreneurial attorneys the playbook for creating thriving, professionally run law practices. 

Host Ben Gideon shares lessons he’s learned building a firm from the ground up. Top experts in the business of law will join him to lend their insights.

Whether you're just getting started or scaling fast, your firm's next chapter begins here.

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