Today, Corey is talking with Will Craig, owner of ELDR, a company that provides guidance on approaching end-of-life planning effectively.

ELDR's mission statement:
"We are on a mission to empower and equip people to conclude life smoothly and be remembered well. When you plan in advance of a health crisis, challenging events go more smoothly later, and your life becomes powerfully informed by the reality of its impermanence now."

Show notes:
ELDR website
Respecting Choices website
Peterson Institute for International Economics

About our guest:
Will’s life’s work can be summed up with one simple phrase: Propelling people’s growth to produce meaningful new outcomes. Nothing energizes him like helping someone clarify a problem and find their way to solving it.

He’s fulfilled this calling on a human-to-human level as a teacher, trainer, coach, and father. At the systems level, he’s served as a president, CFO, strategist, and founder. Will says his greatest strength is as a generalist. “I am highly adaptable and listen carefully to help people get their arms around a challenge, break it into bite-size pieces, then set to work with courage and a good plan,” he explained.

As a preacher’s kid, Will grew up in a household where our inevitable death was a regular conversation topic, so planning for it was a no-brainer. Since the subject is so comfortable for him, he can bring a down-to-earth, straightforward approach to his work with clients and end of life educators.

Will’s mission is to recenter the larger cultural conversation around death to make it more pragmatic, and something we prepared for in advance like other major life events. “When it comes to end of life education and planning, the need is great, but follow-through is sparse,” he said. “Clients count on me to bring my compassionate side as a strong listener, as well as my detail-oriented, strategic side to get the job done.”

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