Electric Runway Podcast

In episode 123 of the Electric Runway podcast, we're talking about how technology is changing bespoke apparel. 

The word “bespoke” is derived from the British word “bespeak” which means to discuss in advance or to order or reserve something. You can see here why the word has had a long-standing relationship with tailoring and tailor-made clothing. At one time, garments were created based on consumer demand and to their measurements and specifications. While the industrial revolution may have moved us towards mass manufacturing, we may be returning to an era of highly customized clothing—only this time, technologies including software, 3D body scans, and artificial intelligence are making it easier and more efficient than ever to scale the bespoke experience. 

Our guest today is Marc Close,  the co-founder and CEO of Bespokify. Bespokify is a fashion-tech company that creates customizable and bespoke-fitting apparel patterns instantly.  Bespokify enables custom fashion to be made as efficiently and affordably as mass-production, and in the process, it eliminates returns because of poor fit, helps build inventory-less fashion brands, and opens the door to AI-driven design.

Blog post for this episode:
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Electric Runway has returned from Barcelona where founder and FashionTech journalist Amanda Cosco was taking part in Reshape. As you heard in last week's episode, Reshape is an exhibition and content series that explores the future of fashion through the lens of innovation. This week, we hear from Miquel Serrano, the Events Director at Fira de Barcelona. Fira de Barcelona has a portfolio of 70 international trade shows and over 4.4 million square feet of show space. Each year, Fira gathers over 35,000 companies and 3 million visitors, making it one of Europe’s largest trade and convention organizations.

In this episode, you'll learn more about how European infrastructure supports emerging design, and why Barcelona seems to be a breeding ground for innovation over the years.

In this week's episode, fashion futurist Amanda Cosco sits down with Aldo Sollazzo, the founder of Noumena and organizer of the Reshape Conference. Taking place October 29th thru 31st in Barcelona, Reshape is a part of Industry Arena 19 at Fira Barcelona in coordination with IoT Solutions World Congress. Tune in to learn more about what to expect from Reshape and how the event aims to bridge innovation and industry.

From eCommerce to wearables, digital innovation has greatly impacted the fashion industry, but how can technology empower a more sustainable fashion future? FashionTech journalist Amanda Cosco sits down with Mikhail Damiani, the CEO and co-founder of Blue Bite. Blue Bite connects brands and consumers by waking up products and bringing them to life with digital technology. In doing so, they transform items like handbags, sneakers, apparel, and even signage into a new channel that engages consumers in ways current channels can’t. Today we delve into how the company is collaborating with brands like Adidas, Bulgari, and Ocean Bottle to help further sustainability efforts. This episode is part of Electric Runway’s ongoing pre-coverage of WEAR—that’s the World Ethical Apparel Roundtable, taking place October 7th-8th in Toronto. To learn more about WEAR, and to receive 15% off your tickets, visit the link below and use the discount code ER15.
Blog post for this episode --> electricrunway.com/how-blue-bite-t…into-platforms/
Learn more about Blue Bite --> www.bluebite.com/
Check out WEAR Conference --> wear.fashiontakesaction.com/
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