YES!  It is a perfect tool for any industry you work in. When it comes to staying out in front of the latest tools to help your business grow, texting is next in line.  Josh and Joe cover the Common misconceptions why text is not appropriate for business and specific examples on Various ways text can be used.

Gleaners was founded in 1980 by a group of concerned citizens who felt strongly that no one should go hungry. They are still working towards the mission of fighting hunger today. Joe Slater the current Gleaners COO and CFO sits down with Kerauno's Joe Melillo to talk about how KLaunch revolutionized the way they help the community. 

You probably have experienced what we call "Bad Texting" or in other words SPAM!  Josh and Joe go over how to use mobile messaging in the right way and what people are saying about this new industry! 

Black Friday/Cyber Monday is the one weekend a year where the script is flipped and consumers are eating up brand and marketing content. Most business focus on digital channels like google search or social, which means there is a ton of competition in those areas over that weekend. High Competition = high cost. Getting unconventional and also leveraging the data that you already have can help stand out from the crowd. SMS is a way to do that especially because not every business is doing it.  Using existing data to personalize the content vs blasting out messages help it stand out from the rest of the black Friday /cyber Monday noise

What we say and who is listening is one of the most important parts of human interaction. Sometimes empathy can get lost in translation when using technology. This episode Josh and Joe discuss why Kerauno based its business on authentic and empathetic messaging and why all of that matters in business growth.

The first of many, Founder and CEO of Kerauno Josh Ross sit's down with Host Joe Melillo to talk about how this podcast can help you and your message. Being able to connect with people seems more difficult than ever, but what Josh has learned over the decades of experience in the communication field will be shared on this podcast! Go to KLaunch.io to learn more about the new age technologies being implemented today!