What if you could supercharge your hydration without even needing a single sip of water? This episode features Gary Kleinman, the innovative CEO of ElectrolyteBoost.com, who shakes up our understanding of hydration with his unique electrolyte formula. Gary sheds light on this groundbreaking approach, which allows absorption through the tongue and cheek, thereby bypassing the need for water. We dissect the significant role of citicoline, a major component in this formula, that supports focus, muscle activity, and neural sparks. 

Ever wondered how to acquire your first 100 customers in the highly competitive physical goods marketplace? Listen keenly as Gary shares the grassroots techniques his team deployed, emphasizing the power of sampling and word of mouth. The conversation takes an interesting twist as we discuss how his team navigated the pandemic-stricken industry landscape, transferring their strategies to capitalize on the digital-first world. 

As an aspiring entrepreneur or established business owner, understanding your market and strategically positioning your product is paramount. Gary couldn't agree more and shares insightful advice on how to make your product a necessity in your customer's lives. He stresses the importance of having a clear, well-defined objective that guides your business decisions. We wrap up with various ways of staying connected with Gary and ElectrolightBoost.com, plus potential job openings within the company. So why wait? Join us and glean insights from Gary's wealth of experience and innovative approach.

Support the show

Have an app idea and dont know where to start? Book a Free Discovery Call Here
Learn more about our award winning app development firm Lean Discovery Group
Connect with me on linkedin