As a fee-only advisor, not taking commissions is central to how you define your services. But here’s the dilemma: your clients still need commission-based products like life, disability, and long-term care insurance. On this Elementality, Abby interviews Broc Buckles of BC Brokerage, an independent insurance brokerage for the clients of fee-only planners.

Choosing which social media channel might work best for you can be daunting. And you know putting a little content on each one isn’t effective. On this Elementality, Abby talks with Thomas Kopelman about how he became known as “The King of Twitter for Financial Advisors.” Discover why he focused on Twitter and how his business exploded since making that commitment. 

To grow an advisory firm, seminars or workshops have proven to be a consistent way to get new clients. But marketing one can be challenging. On this Elementality, Abby talks with Colton Etherton of Out of the Office Planning about his first seminar experience. Find out how hard it was to set up, what issues came up, and what role Elements played in its success.  

Referrals. They’re the #1 way to grow, require little expense, and result in extremely valuable clients. So why is it so hard to ask for them? On this Elementality, Carl and Abby reveal how to get referrals without being too pushy. Build your foundation of ideal clients by using an approach that excites current clients to join with you in growing your business.  

“You are here.” Any financial roadmap to the future starts by pinpointing the place where you need to begin. By identifying that place for a prospective client, advisors can illustrate why their guidance has value.

On this Elementality, Reese and Abby look at why using Elements to complete quick, remote assessments is an effective conversion tool.

The plan-in-a-binder era has ended. Today people want ongoing help with the complexities of their modern finances. But even with a greater focus on the present, preparing for retirement remains a key ingredient to good planning. On this episode of Elementality, Reese explains to the clients of his RIA where qualified plans (Qt) fit within the financial planning puzzle.

“Holistic.” “Comprehensive.” As an advisor you know these words are used … a lot. Have they been so overused as to render them meaningless? On this Elementality, Reese and Carl look at why explaining that planning is “holistic” or “comprehensive” is crucial to defining what you do—and how the Elements scorecard helps clients visualize what those terms mean.

Financial planning can be hard to describe, but people love it when they experience it. So how can you speed things up and provide prospective clients fast, insightful answers that give them a taste of what planning can do? On this Elementality, Reese and Carl explain how using Elements as an assessment tool allows you to quickly gauge a person’s financial status.

The path to financial security is never linear—unforeseen circumstances make every person’s journey different. That’s why so many people want to know “Am I doing OK?” as they confront life’s financial twists and turns. On this Elementality, Reese and Carl explain why consumers are looking for someone who can assess and then monitor their financial vital signs.

The challenges of growing an RIA are myriad. And the greatest obstacle may be trying to market your services while remaining focused on the work your clients expect from you. No one said you have to do it all yourself. On this Elementality, Abby talks with DJ Highum of Snappy Kraken about how to market effectively with plenty of time left to serve clients.