In this episode, I share the basic framework of an effective website for lash artists. A website is central to all of your marketing strategies. When designed properly, a website will convert visitors into customers by quickly communicating what you can do and why you should be their lash artist. This episode covers:

- My recommended website builders
- The layout of a great homepage
- Copy writing (the actual words on your site) tips
- Simple things you can add to your site to improve your search engine optimization

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