Level Up Lash Podcast

It's been a while and what better way to jump back in than with Paul Leubbers, creator of The Lash Conference. The Lash Conference is the largest business conference for lash artists and grows in size and value with every passing year. LashCon will take place this year in Pasadena, California on November 6-8th. In our talk, we discuss WHY coming to LashCon will help you elevate and transform your business. I also give a sneak peek into the marketing strategy that has grown the permanent makeup side of my business.

USE DISCOUNT CODE: TIFFANY to receive $100 off your LashCon ticket today!

Get updates and ticket information on LashCon at: https://www.thelashconference.com/

You can find Paul on Instagram at: https://www.instagram.com/lashcastpodcast/

Follow me on Instagram at: https://www.instagram.com/leveluplashpodcast/

In this candid two-part conversation, Tianna Seo and I unpack a lot! Tianna is the owner of The Lash Exchange in Dallas Texas. She is a business coach, lash artist, and educator.  Tianna’s story is so interesting and really inspiring.   

In this episode, we discussed: 

-Her childhood and what led her into the lash industry

-Stereotypes

-How to be culturally sensitive and communicate well with your clientele

-The recent hate crimes against the AAPI community and how it has affected her

-The relationship between the Asian and Black community (particularly in the beauty industry) 

-How seeing each other at a human level is the most important thing we can do when we start to do anti-racist work

This conversation is real and heartfelt.  Our journeys in the beauty industry will oftentimes have us facing the issues that Tianna and I discuss. I hope it resonates with you. Enjoy lash fam.

If you know, then you know.

Dejsa Junious is a talented all-around artist! In this episode, her and I talk about how she began her career, the inspiration behind her beautiful and meaningful brand, and how she operates her business as one of Atlanta's most in-demand lash artist. Beyond being a successful solo lash artist, Dejsa is a leader in the lash community. I personally love her Black History Month-inspired lash photoshoots and how creative she gets with her content. If you are looking to be inspired by a real one, this episode will not disappoint! 

Follow Dejsa on Instagram at: www.instagram.com/addictit_eyelashes

Check out her super cute lash inspired shirts on her website at: https://www.addictitlashes.com/

Follow me on Instagram: at https://www.instagram.com/tiffanynicolewatson 
 

This episode will give you the strategy you need to sell in the DMs. Selling in the DMs is often so overlooked and neglected by artists. Instead of shying away from DMs or looking at them as annoying, let’s have a mindset shift and look at DMs as a massive opportunity to stand out to your ideal client. I would highly recommend that you encourage conversation in the DMs so that you can turn your cold audience into warm leads who are excited to book with you! 

In this value-packed episode, I have a great talk with Shaquana Miller, CEO of Miller Aesthetics and Co. We discuss her six tips for surviving the busy holiday season. I honestly feel that these tips can be applied to any busy time in our business when more balanced needs to be achieved. 

You can follow Shaquana on Instagram at: https://www.instagram.com/millerandcoaesthetics/

You can visit her website at: https://millerandcoaesthetics.com/ 

Follow Level Up Lash at: https://www.instagram.com/leveluplashpro/

In this episode, I sit down with my girlfriend and inspiration Kechia Taylor. Kechia is the CEO of Brows and Company, a microblading studio and academy with two locations in the DC area. Brows and Company has a 12 week online training that teaches you the microblading technique and business strategies. 

We discuss how to best set yourself up for success if you want to add microblading to your menu of services, what qualities make a great microblading artist, and why solely being motivated by profit could have a negative effect on your business.

I have personal experience adding permanent makeup to my menu of services and I love how it adds variety to my schedule and has made my business more robust. 

Follow Brows and Company at: www.instagram.com/browsandcompany 

Visit Brows and Company's website at: www.browsandcompany.com 

Follow me on Instagram at: www.instagram.com/leveluplashpro 

In this episode, I have the pleasure of taking with Roxie Reese, the owner of DFW Lash University. We talk about her journey from the fashion industry to becoming a lash artist and now lash instructor. As of right now, there are only two states in the U.S. that offer a speciality license for eyelash extensions only. Other states may follow suite, and if they do you will want to be in the know about your states changes. I'm sure Roxie’s journey will inspire you to keep growing in this lash world. As a new mom, business owner, and educator she has a full plate, yet still able to move major moves in the industry. 

Follow Roxie on Instagram: https://www.instagram.com/dfwlashuniversity/
Visit DFW Lash University at: https://www.dfwlashuniversity.com/ 

In this episode, I have a short and sweet chat with Julia Powell of The Lashing Room. Julia is a lash artist, educator, and former model from Canada, now residing in Florida. For those of you looking to get trained in lash lifts, please check out her in depth online lash lift course. Since the Covid-19 outbreak, online education in the lash industry is on the rise. I think it is such a smart business move for her to add online training to her offerings. Adding another service to your menu may be what is needed keep the sales momentum going in your business during these uncertain times.

Julia has generously extended a discount code for our listeners for everything on her website!

Use LEVELUP20 to receive 20% off and thank her later.

Julia's website: 

Link to course: https://thelashingroomacademy.com/collections/frontpage/products/lash-lift-tint-online-course

You can follow Julia on Instagram at: https://www.instagram.com/thelashingroom/

For 13 years Paul and Tussanee ran Integrity Lash, a premier 7-digit lash salon in Southern California. Over the years, Integrity Lash was recognized by Vanity Fair, Los Angeles Magazine, Pasadena Magazine, Pasadena Weekly, Brides.com as well as by others as one of the best of SoCal. For four years, Salon Today chose Integrity Lash as one of the Top 200 salons in North America. Now Paul and Tussanee host the top-rated podcast LashCast as well as host webinars tailored for lash artists. The twosome aims to educate and uplift lash professionals on how to be better lash artists as well as competent business owners. Paul and Tussnanee founded The LashConference in 2019 where almost 300 lash artists from all around the world gathered to learn how they could better market and run their businesses. When they aren’t running their own events or training, they also speak at trade shows like ISSE and IBS as well as lash conferences all over the world.

An important lesson that we can all gain from this episode is the opportunity in pivoting during challenging times. In this long talk, we discuss everything from the marketing strategies Tussanee used to build her clientele in the beginning, how they created an unmatched customer service experience, re-evaluating touch points to improve customer experience, and how they grew from closing their lash salon to now hosting the largest lash business conference - LashCon!

To learn more about Paul and Tussanee Luebbers please visit - https://lashcastproductions.com/

Follow them on Instagam at: https://www.instagram.com/lashcastpodcast/

Nearly all of my new clients find me through local google searches using their mobile phones. All of them comment on how my business was one of the first options to show in their search, my positive reviews, and my professional well laid out website as being their reason for choosing me.

In this episode, I discuss ways you can optimize your "Google My Business" listing. Your "Google My Business" listing is likely the first thing your customers will see when finding you through a local search. If you don’t have a listing - please create one today and utilize all of it’s features! It is especially important to choose the right primary and secondary categories for your business so that you can rank higher when clients search for your exact services. Use the online tool www.pleper.com to see how you rank with specific key words. 

I hope you enjoy this value packed episode and make updated your GMB listing a habit.

For more tips on how to grow your lash business, subscribe to my weekly newsletter here: https://view.flodesk.com/pages/5e821b88ee06f00026d7683c.

Visit http://www.leveluplash.com for products that will elevate your lash artistry.

Follow me on Instagram at: http://www.instagram.com/leveluplashpro.