In this episode, I share the basic framework of an effective website for lash artists. A website is central to all of your marketing strategies. When designed properly, a website will convert visitors into customers by quickly communicating what you can do and why you should be their lash artist. This episode covers:

- My recommended website builders
- The layout of a great homepage
- Copy writing (the actual words on your site) tips
- Simple things you can add to your site to improve your search engine optimization

For more business tips and weekly updates please visit www.leveluplash.com and subscribe to our weekly newsletter.

Follow me on Instagram at www.instagram.com/leveluplashpro. 

In this episode, I have the absolute pleasure of chatting with Tyler and Felix of King Lash. As we all know, the eyelash extension industry is female denominated. Tyler and Felix have the unique perspective of being male artists and lash salon owners. Get to know Tyler and Felix, how they got into the lashing, the ups and downs of being proud gay men in the eyelash extension world, the lash line they are working on, and what changes they would like to see in the industry.

If you would like to learn more about Tyler and Felix, you can follow them at:

www.instagram.com/_kinglashtyler
www.instagram.com/kinglashfelix 

In this candid talk with lash artist and educator, Monique Marsh, we discuss so many things surrounding lash education. Monique's inclusive training program, the quality of education in our industry, and how to choose a trainer for your unique needs are a few of the topics we discussed. Her integrity, high standards, and responsibility to her students is evident. If you are an admirer of clean volume lash artistry and flawless classic sets (what Monique is known for) her work will have you in awe.

Visit Monique's website at www.thelashbrand.ca to get more information on her training.

Follow Monique on Instagram at www.instagram.com/thelashbrand.ca.

Visit www.leveluplash.com and subscribe to our newsletter to receive weekly e-mails on how to level up your lash business and get notified when each podcast episode drops. 

In this episode, I have an enthusiastic talk with Antonietta Chiappetta, lash artist and mindset coach. We discuss the often ignored component of what brings us into a successful business - our mindset. Not giving up, working with passion, and gratitude just to name a few are very important mindsets you should consciously be aware of so that your journey as a success lash artist is just that - successful! This felt like a therapeutic conversation with a girlfriend. The only thing we were missing was wine. Enjoy this feel good episode lash fam!

Antonietta will be taking virtual clients starting September 2, 2020. 
If you want to learn more, please visit: www.zenlashstudio.com/coaching  

You can find Antonietta on Instagram at: www.instagram.com/zenlashstudio  
 

In this episode, I give you my top five tips for running a thriving home based lash extension business. For the majority of my lash career I have been home based. The privacy and intimacy of my home location, is a huge added value for my clients. I charge premium pricing, attract loyal clients, and enjoy working less, because of my decision to work from home. These are the things I do and that you can do as well to build and maintain a success home based lash business.

Here are links to some of the helpful resources I mentioned in the episode that I have personally used.

Vagaro Booking System that allows for approval of online appointment requests.
https://www.vagaro.com/

Acuity Scheduling is a free scheduler that integrates easily into my many website platforms.
https://acuityscheduling.com/

Google Voice
https://voice.google.com/u/0/calls 

Sideline App
https://www.sideline.com/

For lash products and to sign for my newsletter visit me at https://leveluplash.com. 

In this value packed episode, I talk with Claire Hooper, talented lash artist and passionate business coach. Claire shares so much of her expertise with us on why growing your e-mail list is critical to your business. The vanity metrics of Instagram cannot compare to the value of a nurtured e-mail list. We discuss how to get people to opt-in to your list using a lead magnet, the most effective lead magnets, email marketing system recommendations, and tips for sending engaging e-mails that will get clients to take action.

Join Claire’s list by clicking the link and receive a free social media planning e-book: https://www.vivienclairestudio.com/social-media-ebook 

Use Claire’s promo code to receive flodesk at 50% OFF: https://app.flodesk.com/sign-up?ref=PY3OM2 

Follow Claire on Instagram at: www.instagram.com/_clairehooper

For more information on lash products and trainings visit www.leveluplash.com. Join our newsletter for weekly updates on how to level up your lash business!

In this episode, I have the pleasure of interviewing my branding coach and content creator Stina Faye. She takes an intuitive approach to branding that allows her students to go deep into their "why" so that they can attract their soul client. We discuss branding as a process, how to connect with your authentic self, and the power of surrending so that you do not limit yourself as a creative entrepreneur. If you find yourself obsessing over brand colors, constantly changing your logo, or feeling stuck when it comes to branding this episode is for you! 

Grab Stina’s free guide here: https://www.bystinafaye.com/awakened-entrepreneur

Learn more about Stina's Faye's branding course at: https://www.bystinafaye.com/beautifully-branded

Follow Stina Faye on Instagram at:
www.instagram.com/bystinafaye

For updates on podcast episodes, lash products that elevate, and a weekly dose of motivation visit our website and sign up for our newsletter at www.leveluplash.com. 

In this episode, I have a lot of fun getting to know Tashena Williams, Owner of Lashmopolitan, a lash and brow studio based in Toronto. Tashena shares her journey into the lash industry, the approach she takes to growing her business, and why it is so important to invest in an online presence beyond Instagram. We touch on many different topics that lash artists should consider when trying to elevate their business.

You can learn more about Tashena at: https://www.lashmopolitan.com/

Follow Tashena on Instagram at: https://www.instagram.com/lashmopolitan/ 

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https://leveluplash.com/ 

I'm diving right into my story, my past, and what led me into the lash industry. In this episode, I share some of the mindsets that held me back in the beginning and the highs of my journey thus far. Your story is so powerful. It is what makes you and your brand unique. It gives you the ability to connect with the hearts of others. Be proud and embrace it!

Stay in touch and up to date by joining my e-mail list: www.leveluplash.com

Follow Me on Instagram at: www.instagram.com/leveluplashpro