Welcome to Episode 3 of Elements of Community!

I am your host, Lucas Root, and in this episode we are going to talk about how Giuseppe Grammatico leads executives in finding freedom. Giuseppe is a franchise veteran who simplifies the process of franchising and excels at guiding his candidates to the model that best suits them. His greatest joy is helping people realize the American dream and sharing the freedom that comes from franchising.

Franchising has allowed Giuseppe to enjoy the freedom so many hope for. Sharing his expertise with his candidates, learning about their goals and their lives, and guiding them towards their dreams are what light him up the most.

Giuseppe was a corporate exec of their family business. Money was good but he wasn't happy with his job and the progress he was making. He then interviewed other companies in the same boat, where he figured that there was no real difference.

He then reached out to a franchise coach and talked about freedoms. They talked about time freedom, financial freedom, freedom of working with people he enjoys working with, and freedom of purpose.

Giuseppe had his business purpose clear and that is to build a business that helps and gives back to people. Now, he helps people by guiding them to the model that best suits them.

Giuseppe describes an effective community as a group of people that brings value and is open to expressing and sharing their ideas.

He believes that for a community to be effective the leader needs to lay that groundwork in the very beginning. So people know what to expect from the community.

• Giuseppe described what makes an effective community leader.
• The importance of understanding the purpose of the community.
• Ways how Giuseppe helps people understand what the purpose of a community is.
• How does Giuseppe help people to stay engaged so they can extract the value that they need?
• Giuseppe shared the purpose of his community and how that purpose builds continued success within the community? 

If you want to know more about Giuseppe Grammatico, you may reach out to him at:

Platform [https://ggthefranchiseguide.com]

Welcome to Elements of Community!

I am your host, Lucas Root, and in this episode, we are going to talk about the real estate professionals seeking their zone of genius. Joining me in this episode is Zach Hammer the founder of Real Estate Growth Hackers—a marketing consulting agency that brings cutting-edge marketing tactics from the top modern marketers to the real estate community. Zach teaches real estate agents, teams, and brokerages how to generate an endless supply of leads on demand. Offering services that make the process simple.

Zach’s community is composed of a lot of people but he focuses most of his attention and effort on helping real estate agents in being successful with their marketing, defining who they're looking to reach, and getting that message out effectively to the market. Which also translates to their zone of genius. 

Along the process, he finds that mortgage professionals, Title folks, and software companies that serve the real estate space often find value in connecting with the kind of information he puts out. His community is now larger than ever. And it’s for those real estate professionals that are in this current world of real estate.

One of the key ideas here is, “People will always rally behind those who throw stones at their enemies.” If you understand who somebody's enemies are, and help them to fight those enemies, that's a great way to bring together a group of people to rally behind you.

Bringing together people under the same direction is what an effective community is about. It's a group of people coming together and moving forward in a consistent direction. And as a result, they have the same troubles, enemies, and the same ideas.

• How does Zach decide which stones to throw and which enemies to choose in every community battle he faces?
• Zach shared how he became a community leader.
• The three elements of an effective community leader.
• Types of battles that Real Estate Growth Hackers engage in.
• Why is it important for a community to trust the process?

If you want to know more about Zach Hammer, you may reach out to him at:

• https://realestategrowthhackers.com/

Welcome to Elements of Community!

I am your host, Lucas Root, and in this episode, we are going to talk about a community of business owners that are purpose-aligned towards business freedom. Joining me in this episode is Liana Ling the CEO of Power Up Strategy — a digital marketing agency that helps entrepreneurs reach their goals so they can live a lifestyle they have been dreaming of.

She started her professional career as a litigation lawyer. But for the last 10 years, she has been a full-time entrepreneur. One of the things she loves to do is not just engage in communities, but build communities that really serve online business owners.

A lot of times when people think of communities, they say, "wow, you created this 100,000 person community or 20,000 person community".

Liana's community is unique and extraordinary because it is a tight small intimate community. And what's more amazing about it is she has been keeping the community extremely active and close ties for over a year up to this day.

An effective community has to not just have the participation of the leader or the creator of the community. But the members also have to be engaged and contribute to the community. It should be a two-way street from all the members of the community.

If a community is just a one-way street, it's not a community, it's a lecture or a show, or it's something else.

• We talked about Liana’s tagline in her community.
• Liana described an effective community leader.
• How does Liana define community engagement, given that her community is almost 100% active, how does she foster that?
• How does the purpose or the project of the community show up in Liana’s community?
• Ways on how Liana helps people see that they are making progress?
• The intertwined elements of creating transformation for people.
• EXCLUSIVE CONTENT for EoC Inner Circle: Liana shares her business model and community values.
• EXCLUSIVE CONTENT for EoC Inner Circle: The best ways to create FOMO (fear of missing out) using a limited model.

AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe at [ElementsOfCommunity.us/innercircle].

If you want to know more about Liana Ling, you may reach out to her at:

• @theleadgenqueen
• https://powerupstrategy.com/