In this episode, Pinduoduo interviews Elena Gatti, managing director at Azoya, a cross-border e-commerce consultancy that helps foreign businesses sell to Chinese consumers via the various e-commerce platforms.

Gatti shares her insights on:

-The common pitfalls that foreign businesses face when entering China's ecommerce market

-What lessons they can learn from Chinese e-commerce platforms

-Livestreaming and other interactive features pioneered in China, will they take off in other markets?