In this episode, we discussed the development of livestreaming, its adoption by online sellers, the differentiated impact it brings to experience products vs. the regular search products, and whether it is the future of e-commerce.
2:10 How has livestreaming started?
3: 44 What are the elements of livestreaming that has made it so unique and popular?
8:40 What impact does livestreaming have for online sellers?
10:13 Understanding the behavioral and psychological drivers behind the rising popularity of livestreaming.
14:09 Experience goods vs. Search goods: What are the differences? How does livestreaming improve efficiency?
17:22 What are the challenges to becoming a successful livestreamer?
20:57 Different stage of integration of livestreaming in different markets?
23:08 Future of livestreaming
The China E-commerce Podcast is brought to you by Pinduoduo, the world’s leading interactive social commerce platform. Follow us on Twitter at @pinduoduoinc and sign up for our newsletter to get regular updates about the most competitive and vibrant online marketplace in the world.