Renata Thiebaut was a senior researcher at Harvard University and now works as an e-commerce and digital strategist. Originally from Brazil, she has lived in China for the past 15 years and has worked with hundreds of brands and companies on their ecommerce strategy.
In this episode, host Ada Yang discusses the issue of sustainability with Dr. Thiebaut. The topics they covered include how different markets are achieving more sustainable and eco-friendly growth in e-commerce, the new trends in fashion and among millennials, and how technology empowers stakeholders in the ecosystem to achieve more sustainable growth.
00:40 Brief introduction of Dr. Thiebaut
01:48 Countries at various stages in achieving sustainability
04:00 The role of marketplaces
05:48 Example: fashion industry
09:00 The role of technology in creating sustainable development in farming and rural areas
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