In this episode, Nicole Jao, technology journalist from Techinasia took a deep dive on different types of social commerce models, the history of its development in China, and whether the same model can take off in South East Asia, the new ventures adopting similar models, what are the barriers and opportunities.

1:46 Nicole's first experience of using social commerce app

3:35 A brief history of social commerce and its development

6:03 Different types of social commerce models

9:24 Success factors to social commerce

12:45 Barriers to achieving social commerce in South East Asia

16:00 Rising social commerce start-ups in South East Asia