Data-Driven Advertising: Eva’s Strategy Foundation of Profit-Driven Decision Making Eva’s strategy begins with a profit-driven foundation. Unlike many solutions that focus solely on revenue, Eva’s team ensures that every advertising decision contributes to the bottom line. This starts with tracking profit at the store, product, and SKU levels. For sellers with multiple brands, Eva even […]

Podcast Overview A case study was discussed, involving a client with one brand and several product variations. This client, whose account generates $30 million across various regions such as Europe, Japan, and Australia, continues to be managed by a dedicated team. Success Story: Electric Stand-Up Desks in Germany Another client was mentioned, with whom a […]