Aubrey Bursch of Easy School Marketing Website shares insights on what the best schools are doing to continue to move forward through all kinds of adversity and how the best leaders are supporting their schools.
Marketing is like a puzzle
Leaders listen and make tough decisions
The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues by Patrick M. Lencioni
What does the market want & need and how can you serve them?
If you're trying to serve everybody - you're serving nobody
When you have a community with a shared mission and you're all working toward a common goal and purpose-it shows!
We're all in this to help our students
There's a big disconnect between what a school thinks their brand is and what everyone else is talking about their brand
Schools need to be authentic
Some people think a brand is you said it and it's good
How many mistakes did you make today because you are on your way to learning some more
Find a mentor and mentor others
Daniel Amen
Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer
Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman
A leader is not a position - it is a mindset
Serve and help & listen and be kind
Get to know everyone
No job is beneath you
Knowing all the positions, knowing the people in them and respecting them is huge
Set boundaries
Being a leader does not mean you always have to be right
Educators are shaping the future generations - that's one of the most important jobs EVER!
Teach life skills
Every child should have a chance at a great education
Education is one of the most important things we have in this world right now
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