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According to research conducted by Bredin, 39% of small to medium business owners are listening to podcasts.
With that said, 65% of that pool listens to at least one episode a week. The bigger the brand, the bigger the scope for listenership. Research shows that 70-72% of owners of businesses with 100 to 500 employees are regularly tuning into podcasts. If your business is fixed within an industry where customers have a high value, podcasting has proven to be a highly effective marketing tool.
Chris Anderson is the Founder and CEO of Elevate Media Group, a full-service podcast production agency for 6-7 figure business owners. He quit his job cold turkey in 2020 to build a life he loved and has been able to do just that since.
For more information: https://elevate-media-group.com/
YouTube: @ElevateYourBrand
Listen: https://podcasts.apple.com/us/podcast/elevate-your-brand-with-chris-anderson/id1488052556?uo=4
Instagram: @chris.t.anderson
Learn more about your ad choices. Visit megaphone.fm/adchoices
By Kevin McShan5
5454 ratings
According to research conducted by Bredin, 39% of small to medium business owners are listening to podcasts.
With that said, 65% of that pool listens to at least one episode a week. The bigger the brand, the bigger the scope for listenership. Research shows that 70-72% of owners of businesses with 100 to 500 employees are regularly tuning into podcasts. If your business is fixed within an industry where customers have a high value, podcasting has proven to be a highly effective marketing tool.
Chris Anderson is the Founder and CEO of Elevate Media Group, a full-service podcast production agency for 6-7 figure business owners. He quit his job cold turkey in 2020 to build a life he loved and has been able to do just that since.
For more information: https://elevate-media-group.com/
YouTube: @ElevateYourBrand
Listen: https://podcasts.apple.com/us/podcast/elevate-your-brand-with-chris-anderson/id1488052556?uo=4
Instagram: @chris.t.anderson
Learn more about your ad choices. Visit megaphone.fm/adchoices