#66: In this episode of the WorkPlay podcast, we welcome Makena Finger & Jen Dillard, Makena is a business support expert and advisor with a strong background in operations and finance, while Jen is a seasoned real estate professional with over a decade of experience as a solo agent, team lead, and independent broker owner, who together co-founded Brick by Brick Collective to provide tailored business support services for real estate agents. In this episode of the WorkPlay podcast, Makena & Jen emphasize the importance of systems and processes in enhancing business efficiency and profitability, particularly for solo agents who often juggle multiple roles. The conversation also highlights the significance of personal branding and authentic content creation in real estate marketing, encouraging agents to showcase their unique personalities and stories to connect with potential clients.

Key Takeaways from the Episode: 

1. The Importance of Systems in Business: Makena emphasizes that systems are crucial for business efficiency and profitability. She compares systems to recipes, highlighting that having a clear set of steps for processes can lead to better outcomes and less chaos in operations.
2. Building a Personal Brand in Real Estate: Jen discusses the significance of showcasing personal authenticity in real estate marketing. She encourages agents to share their personal stories and interests, rather than just listing properties, to build trust and connection with potential clients.
3. Customizing Support for Business Needs: The episode highlights how Brick by Brick Collective offers tailored support for real estate agents, allowing them to access specialized services without the commitment of hiring full-time staff. This flexibility helps agents focus on their strengths while delegating operational tasks.

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This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

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