The WorkPlay Podcast

#51: On today's episode of The WorkPlay Podcast, we chat with Gloria Chou! Gloria is a small business PR coach who helps women product owners gain organic visibility in major media outlets. In this episode, Gloria shares her unconventional journey from being a U.S. diplomat to becoming a small business PR coach, highlighting the importance of self-advocacy in public relations, the simplicity of effective pitching, and how entrepreneurs can leverage media exposure to enhance their visibility and credibility.

Key Takeaways from the Episode: 

1. The CPR Pitching Method: Understand the CPR (Credibility, Point of View, Relevance) pitching method, designed to craft effective pitches that capture journalists' attention and boost feature chances.
2. The Importance of Self-Advocacy in PR: Gloria emphasizes the importance of self-advocacy in the PR space. She discusses how many people feel unqualified to promote themselves and how overcoming this mindset is crucial for gaining visibility.
3. Building Relationships with Journalists: Gloria shares the significance of establishing relationships with journalists and pitching directly to them.

DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. 

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST

#50: Meet Austin! One of WorkPlay’s talented content creators. Originally from Arkansas, now based in New York City, Austin transitioned from a professional performance background in dance and musical theater to successfully capturing ‘scroll-stopping’ visuals for WorkPlay members all across the country. In this episode of The WorkPlay Podcast, Austin shares about the importance of collaboration and open communication in order to create a relaxed and comfortable atmosphere for WorkPlay members during their shoots. 

Key Takeaways from the Episode: 

1. Get to Know Austin: Austin discusses how his background in dance and musical theater influenced his passion for photography.
2. The Importance of Open Communication: Austin emphasized the importance of maintaining clear and open lines of communication on creative visions between the photographer and WorkPlay members.
3. Creating a Comfortable Atmosphere: Austin shares his tips and tricks for fostering a relaxed environment that encourages authentic expression during shoots.

DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. 

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST

#49: Today we're chatting with franchise coach and expert, Shannon Wilburn. Shannon is a serial entrepreneur and the co-founder of Just Between Friends, a successful franchise that grew to 155 locations with $42 million in system-wide sales. In this episode of The WorkPlay Podcast, Shannon Wilburn discusses her journey as a successful franchisor, the importance of creating effective marketing strategies and systems for franchisees, and how utilizing tools like WorkPlay can streamline content creation and enhance brand compliance across multiple locations.

Key Takeaways:

1. The importance of proving a franchise concept before scaling through franchising.
2. Strategies for building momentum and achieving franchise growth.
3. The significance of providing consistent marketing support and collateral to franchisees for brand compliance and satisfaction.

DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. 

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST  

#48: In this episode of the WorkPlay podcast, we have a round table discussion with Amber Lilyestrom, a business mentor, author, podcaster, and speaker with over 10 years of entrepreneurial experience, having built a multiple seven-figure business while focusing on helping women coaches and creatives scale their lives and businesses. Amber shares her journey as a business mentor and entrepreneur, emphasizing the importance of creating meaningful relationships in marketing, the value of authentic visuals, and the balance of motherhood and entrepreneurship. 

Key Takeaways from the Episode: 

1. Relational Marketing: Understand the importance of building relationships and positive associations with your brand to enhance customer connections.
2. Visual Storytelling: Learn how to create engaging visual experiences that resonate with your audience, making your brand more relatable and memorable.
3. Mindset and Preparation: Discover the significance of mindset work and preparation rituals to ensure a successful and authentic photoshoot experience.

DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. 

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

#47: On today's episode of The WorkPlay Podcast, we’re excited to welcome one of our own—Jordan, a talented photographer here at WorkPlay Branding! Jordan has become a go-to content creator among our members, known for her calming presence and ability to capture authentic, raw moments. In this episode, Jordan shares her journey into photography, how she helps people feel comfortable during shoots, the value of creating authentic visuals, and some of her favorite shooting locations and experiences.

Key Takeaways from the Episode: 

1. Building Comfort in Front of the Camera: Jordan shares her approach to helping members feel at ease during shoots.
2. The Importance of Authentic Visuals: Learn how authentic visuals that reflect your personality/ lifestyle can help attract the right clientele.
3. Creative Exploration and Pushing Boundaries: The value of stepping outside of comfort zones during photo shoots.

DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. 

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

#46: Today on The WorkPlay Branding Podcast, we're excited to chat with Casey Berglund! Casey is the founder of Worthy and Well, a business dedicated to helping individuals discover their purpose and become embodied leaders. In this episode, Casey opens up about her personal journey in growing her business. She also shares valuable insights into how embracing creative expression in marketing can beautifully showcase the evolution of a business. Tune in for an inspiring conversation on leadership, resilience, and the power of visual storytelling.

Key Takeaways: 

1. The Importance of Embodiment: Learn about the concept of embodiment. This practice can help you connect with your purpose and navigate your emotions more effectively.
2. Navigating Purpose and Life Transitions: How significant life changes, such as loss or career shifts, can prompt deeper questions about purpose.
3. The Transformational Power of Marketing Visuals: How WorkPlay shoots can serve as a mirror, allowing you to witness yourself, your emotions, and your growth as a business owner.

DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. 

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

#45: On this episode of The WorkPlay Podcast, we chat with Stephanie, one of our incredible content creators! She walks us through her journey from treating photography as a hobby to turning it into a thriving career, with her background in fashion merchandising playing a key role. Now part of the WorkPlay team, Stephanie is here to share her best tips for successful brand shoots, along with insights she’s picked up along the way. Tune in to learn more about her story and get some practical advice for your next WorkPlay shoot!

Key Takeaways: 

• Get to know Stephanie: Learn about Stephanie's journey from a corporate job in fashion merchandising to pursuing a successful career in photography. 
• Photography Tips: Insights on feeling comfortable in front of the camera.
• WorkPlay Shoot Essentials: Stephanie shares all her best and most practical brand shoot tips.

DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. 

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST

Tune in for another episode of The WorkPlay Podcast, where we have special guest, Elise Hodge! Elise is a funnel and launch strategist, copywriter, and successful business owner, who specializes in optimizing conversions through strategic messaging and visuals. Today, Elise discusses the importance of messaging, visuals, and nurturing relationships in launching successful offers and funnels.

Key Takeaways: 

1. The importance of nurturing relationships and connecting with your audience in the online business world.
2. Strategies for optimizing conversions in a launch funnel, including the significance of messaging and visuals.
3. Tips for creating a successful launch strategy, including the use of ads, email campaigns, and professional visuals to elevate the offer.

DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. 

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

Meet Estella, another one of WorkPlay's talented content creators! Estella is based in Seattle and is known for her ability to create stunning visuals and establish personal connections with WorkPlay members during shoots. In this episode, Estella discusses her background in photography and her favorite aspects of WorkPlay shoots. Tune in to hear all her tips for WorkPlay members to prepare for shoots and get the most out of their content!

Key Takeaways: 

1. Learn a little about Estella and her background in photography and content creation.
2. The importance of creating a comfortable and relaxed atmosphere during photo shoots to bring out the best content from WorkPlay members.
3. Tips and ticks on how to get the most out of your WorkPlay shoot and how to create more eye catching, impactful and intimate content.

DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. 

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST  

On today’s episode of The WorkPlay Podcast, we have returning guest, Courtney Lazar! Courtney is the founder of Systems Up, a ClickUp and Slack Solutions Agency. Today, Courtney shares how The WorkPlay Method landed her business a partnership with a $50 billion software company. Tune in to hear Courtney offer insight on strategic branding, visuals, and systems that WorkPlay members can use to attract high-caliber clients and partnerships!

Key Takeaways: 

1. The importance of rebranding for establishing a professional image and attracting higher-caliber clients.

2. The significance of perception in branding and how it can impact partnerships and business opportunities.

3. The value of investing in brand visuals to convey a specific message and make a lasting impression on potential clients.

DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. 

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST